At a Glance
- Tasks: Create engaging content for social media and showcase our vibrant venues.
- Company: Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Flexible working, discounts, career development, and financial wellbeing support.
- Other info: Opportunity to grow your skills in a dynamic environment.
- Why this job: Join a fun team and make an impact in the hospitality scene!
- Qualifications: Experience in social media marketing and a passion for hospitality.
The predicted salary is between 25000 - 35000 £ per year.
About Us: The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
About the Role: Do you love live music, good scran and showcasing the amazing fun to be had in venues like [insert venues] then this is the role for you! You will be responsible for the overall content creation and channel management for a variety of Food and Beverage venues within [insert location]. Managing the social media channels, namely Instagram, Facebook, and TikTok where appropriate for these venues. This role will have a strong focus on reels and short video content and will require you to work evenings and weekends in order to capture our venues in full swing to really showcase our brand to our customer base. You therefore must be confident editing together reels to template and applying suitable music and captions and have a good grasp of current digital marketing and viral trends. You will work closely with the Operations team in venue to ensure social media content is consistent, high quality, and reflects the many facets of the business, and you will work closely with the group marketing team to agree content pillars and milestones for each venue. You will also work to roll out centrally created marketing campaigns in a timely fashion and will liaise closely with the marketing team to achieve on brand, high quality graphics are implemented across stories and grid where appropriate. You will engage with customer comments and will utilise customer generated content ensuring it is reposted and celebrated across our channels. Ultimately, your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales. This role covers multiple sites and therefore you must be well organised, practice good time management, and be able to prioritise and manage expectations. Excellent communication and the ability to work autonomously is a must. Please where possible provide examples of previous work.
Role Responsibilities:
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving direct bookings.
- Management of a social media posting for [no.] Hospitality venues within [insert location].
Skills & Experience:
- A degree in marketing or communication / HND equivalent would be preferred but is not essential dependent on experience.
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure our social content is of the highest standard.
- An understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels.
- A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given.
- Confident doing social media outreach including liking/commenting and interacting with customers, as well as outreach via DMs to influencers, collaborators and more.
Measures of Success:
- Measurable success in KPIs, including but not limited to an uplift in followers, interaction, direct bookings.
- Successfully championing digital marketing aspects to ensure content is consistent and of the highest quality.
- Ultimately improve brand awareness and loyalty within these venues.
What We Offer: As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
- Refer a Friend Scheme.
The Process: If you think this role is for you, then apply now and one of our friendly team will be in touch.
Content Creator in Edinburgh employer: The Three Sisters
The Scotsman Group is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration within Scotland's largest hospitality group. With over 40 venues, employees enjoy flexible working opportunities, comprehensive career development through the Scotsman Steps training programme, and unique perks like discounts on food and accommodation. Join us to create engaging content that showcases the lively atmosphere of our venues while growing your skills in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Content Creator in Edinburgh
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like The Three Sisters. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to The Three Sisters
Don't be shy about reaching out to The Three Sisters directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Content Creator in Edinburgh
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about The Three Sisters and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at The Three Sisters
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
