At a Glance
- Tasks: Lead and develop digital marketing strategies to enhance brand awareness and engagement.
- Company: Join the Third Age Trust, a vibrant community supporting lifelong learning.
- Benefits: Enjoy 25 days leave, hybrid working, and an 8% pension contribution.
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
- Why this job: Make a real impact in a role that shapes digital marketing for a meaningful cause.
- Qualifications: Experience in digital marketing, website management, and campaign planning required.
The predicted salary is between 55000 - 55000 £ per year.
Location: London (Hybrid – minimum two days per week in the office)
Hours: Full-time preferred; 4–4.5 days per week considered
Salary: £55,000
The Third Age Trust is looking for a Digital Marketing Manager to lead and develop our digital marketing function at an important point in our development. This is a key role within the Marketing team, responsible for managing our digital marketing workplan, website and digital campaign activity. You will help strengthen the u3a brand, improve the performance of our digital channels, and support our work to grow awareness, engagement and membership.
u3a is a UK-wide movement of more than 430,000 members who come together to learn, laugh and live. Our members are part of a federated network of local u3as, supported by the Third Age Trust as the national body. Together, we help people stay active, connected, curious and involved in later life.
We are looking for someone who combines strong website and CMS management experience with broader digital marketing expertise across paid social, SEO, e-CRM/email marketing systems, analytics and campaign delivery. You will be confident using data and insight to improve digital performance, user journeys and conversion.
You will lead the development, management and optimisation of the national u3a website, ensuring it is accessible, audience-led, up to date and aligned with the u3a brand. You will also plan and manage integrated digital marketing activity across website, paid social, SEO, e-CRM/email marketing systems, campaign landing pages and analytics.
Working closely with the Communications team, you will help ensure that content is presented effectively online, reaches the right audiences and supports communications, PR, member engagement and campaign priorities.
We are looking for a strong team player who can bring clarity, structure and good judgement. You will be strategic but hands-on, able to set direction, make day-to-day decisions, solve problems and model digital best practice for colleagues. You will be comfortable working with communications, membership, IT, volunteers, suppliers and senior stakeholders.
You will bring:
- Significant experience of managing and improving a large website or digital platform through a CMS;
- Strong digital marketing experience across website optimisation, SEO, paid social, e-CRM/email marketing systems and campaign landing pages;
- Experience of managing a digital marketing workplan or function;
- Experience of planning, managing and evaluating digital campaigns;
- Experience of setting and monitoring digital KPIs and using insight to improve performance;
- Experience of managing suppliers, agencies, freelancers or developers;
- Strong project management, stakeholder management and communication skills;
- The ability to model best practice and support colleagues to improve digital content, user journeys and campaign performance.
What we will offer:
Equal Opportunities Statement: We are proud to be an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from people of all backgrounds, cultures, and experiences, and encourage individuals from underrepresented groups to apply.
Reasonable Adjustments: If you require any reasonable adjustments during the recruitment or interview process, please let us know. We will work with you to ensure you have the support you need to participate fully.
Benefits: At Third Age Trust, we’re passionate about helping people in later life to learn and live well—and we want our team to thrive too. Here’s what we offer:
- 8% non-contributory pension – we invest in your future.
- 25 days annual leave (plus potential extra days off at Christmas).
- Hybrid working – flexibility to balance work and life.
- Regular staff social activities – because connection matters.
- Access to an Employee Assistance Programme (EAP) – for wellbeing and support.
- Regular training and development opportunities – to help you grow.
This is an opportunity to shape a more effective digital marketing function for a national organisation with a strong purpose, a distinctive brand and a large, engaged community. Join us and be part of a team that makes a real difference. To apply for the Digital Marketing Manager position, please submit your CV and covering letter by using the apply button provided on the page.
Digital Marketing Manager in London employer: The Third Age Trust - u3
At the Third Age Trust, we pride ourselves on being an exceptional employer that values diversity and inclusivity while fostering a supportive work culture. Our London-based team enjoys a hybrid working model, generous benefits including an 8% non-contributory pension and 25 days of annual leave, as well as ample opportunities for professional growth through regular training and development. Join us in making a meaningful impact in the lives of our members and be part of a passionate community dedicated to lifelong learning and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Third Age Trust - u3 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Third Age Trust - u3 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Third Age Trust - u3 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Third Age Trust - u3. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Third Age Trust - u3:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Third Age Trust - u3’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Third Age Trust - u3
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Third Age Trust - u3 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Third Age Trust - u3, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
