Senior Manager / Head of Brand Marketing ( London, UK )

Senior Manager / Head of Brand Marketing

Careers at The Thinking Traveller

Location: London, UK

Employment Type: Full-time, Maternity cover

The Head of Brand Marketing will be responsible for leading the brand marketing strategy to drive business growth and enhance brand recognition. This senior role involves overseeing the brand marketing and creative team, developing and executing brand marketing plans, and ensuring alignment with the company’s overall objectives. The ideal candidate is a strategic thinker with a strong background in brand management, marketing communications, digital marketing, and market research.

Your Responsibilities

Strategic Planning and Execution

• Develop and implement comprehensive brand marketing and customer marketing strategies that drive brand awareness with the luxury consumer, increase engagement and sentiment, and drive customer loyalty.
• In collaboration with key stakeholders and departments, oversee the creation of marketing initiatives, ensuring they are innovative, effective, and aligned with the brand’s identity.
• Ensure consistent and elevated brand messaging across all marketing channels and materials.

Owned Channel

• Work with the brand team to deliver an annual calendar of marketing initiatives aligned to our brand goals, including PR activations, events, brand partnerships, influencers, social content and storytelling, CRM and loyalty, and trade sales.
• Manage our PR agencies in the UK (global) and DACH. Brief them on key brand messages, drive the activation strategy, and ensure success.
• Create and deliver a cross-channel content strategy that celebrates our brand story and USP.
• Monitor and report on the effectiveness of owned channel efforts and adjust strategies as needed. Provide updates and insights on marketing performance to executive meetings.

Marketing Operations & Cross-functional Collaboration

• Manage the brand marketing and creative team, providing guidance, mentorship, and support.
• Oversee the briefing and production of marketing materials, including digital marketing and site content, social content, print collateral, and advertising. Generate a clear and effective briefing and sign-off process, with an exceptional eye for detail and knowledge of the customer journey.
• Allocate and manage the marketing budget effectively, ensuring a high return on investment.
• Work closely with digital marketing, design team, villa specialists, sales and other departments to ensure cohesive marketing efforts. Conduct cross-functional communication planning meetings.

Market and Customer Research

• Conduct market research to identify customer needs, market trends, and competitive landscape, identifying opportunities for growth.
• Monitor and report on the effectiveness of marketing efforts and adjust strategies as needed.
• Understand the luxury and travel sectors and proactively provide insights that help shape our customer journey and experience.

Your Specifications

Qualifications

• Experience: Significant and demonstrable experience in marketing, particularly within a senior role. Proven track record of successful brand management and marketing campaign execution.
• Knowledge: Experience & passion for the Mediterranean.

Skills

• Strong strategic thinking and analytical skills.
• Excellent communication, leadership, and interpersonal skills.
• Proficiency in owned channel digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong understanding of market research and data analysis.

Personal Attributes

• Creative and innovative thinker.
• Results-oriented with a focus on achieving strategic business goals.
• Highly collaborative with proven ability to build strategic relationships.
• Ability to inspire and motivate a team.
• High level of integrity and professionalism.
• Adaptable and resilient in the face of challenges.

Process

• Application Review: Our team will review your application and CV.
• Initial Interview: Selected candidates will be invited for a brief call to get to know you.
• Second-Stage Interview: Shortlisted candidates will be invited to attend an in-person interview at our offices in Shoreditch, where there will be a short task to be prepared in advance and present on the day.
• Final-Stage Interview: Successful candidates will be invited to a virtual, final interview with a member of the Senior Leadership Team.

We aim to keep the process efficient and transparent; however, on occasion, it may be adjusted. In the event of any change, we will notify candidates promptly.

If you are excited by the opportunity of becoming part of The Thinking Traveller team and can tick all of the above boxes, you should apply for this role by sending your CV and covering letter to .

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