At a Glance
- Tasks: Build and optimise B2B digital marketing campaigns across PPC and paid social.
- Company: Join The Think Tank, an award-winning international marketing agency.
- Benefits: Flexible work environment, vibrant team culture, and opportunities for career growth.
- Other info: Collaborate in a buzzing agency atmosphere with a minimum of two office days per week.
- Why this job: Make an impact on exciting campaigns while developing your digital marketing skills.
- Qualifications: Experience in PPC and paid social, with relevant certifications preferred.
The predicted salary is between 27000 - 33000 £ per year.
Multi-award winning international Marketing Communications Agency, The Think Tank, is looking for a Digital Media Account Executive to join our Digital Media team. The role supports the team, building, optimising and reporting across a range of B2B digital marketing campaigns on PPC and paid social. NB Experience of paid digital media is required.
We're a growing marketing and PR agency with a vibrant team and great clients both in the UK and Europe. Having led the B2B marketing sector for more than 30 years, we're very proud to have recently won multiple Agency of the Year Awards at B2B Marketing and Global Agency Awards.
The role involves being a key part of our PPC and Paid Social team, reporting to the Senior PPC and Paid Social Manager. Day to day, you'll be building, optimising and reporting on B2B digital campaigns across a range of clients.
What you'll be doing:
- Building digital campaigns across PPC channels (Google and Microsoft) and Paid Social (LinkedIn, Meta and more), including audience research, campaign architecture, UTMs, naming conventions and budget allocation.
- Managing, collating and interpreting PPC and paid social data into client reports using Looker Studio and PowerPoint.
- Optimising campaign performance using native platform data and GA4, including audience refinement, bid management, A/B testing and trend analysis.
- Keeping up to date with platform updates, emerging ad formats, creative trends and new tactical initiatives.
- Setting up tags in Google Tag Manager and GA4 to track campaign performance.
- Liaising with ad platform representatives such as Google and LinkedIn Ads, and presenting recommended optimisations to your manager.
What we're looking for:
The right candidate must have a solid knowledge of PPC and paid social. This role would suit a digital account executive who is working in an internship or has held a similar role for around a year. You’ll need:
- Google Search and Display Ads certifications and/or relevant experience.
- GA4, Google Tag Manager and UTM tracking experience.
- Strong reporting and presentation skills, including PowerPoint, Looker Studio and Excel.
- Experience with additional platforms such as programmatic, or alternative analytics tools, is a bonus.
We're The Think Tank - a leading B2B marketing and PR agency with a team of 35+ Thinkers who genuinely love what they do. You'll work on exciting B2B campaigns across a wide range of sectors, with real opportunities to grow your skills and your career. Our office is based in Holborn, London. The team come in a minimum of two days per week, so you'll get the best of both worlds - great collaboration in a buzzing agency environment and the flexibility to work from home too. If this sounds like you, we'd love to hear from you.
Digital Media Account Executive employer: The Think Tank
The Think Tank is an award-winning international Marketing Communications Agency that offers a dynamic and collaborative work environment in the heart of Holborn, London. As a Digital Media Account Executive, you'll be part of a vibrant team dedicated to delivering innovative B2B digital marketing campaigns, with ample opportunities for professional growth and skill development. Enjoy the perfect blend of in-office collaboration and flexible remote work, all while contributing to exciting projects for esteemed clients across the UK and Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Account Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Think Tank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Think Tank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Think Tank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Think Tank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Media Account Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Think Tank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Think Tank:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Think Tank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Think Tank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Think Tank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Think Tank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
