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For Companies At a Glance
- Tasks: Drive growth by optimising conversion and analysing customer behaviour.
- Company: Join the dynamic team at Telegraph Media Group, a leader in media innovation.
- Benefits: Enjoy flexible working, medical cover, and generous parental leave.
- Why this job: Make a real impact on customer acquisition and retention through data-driven strategies.
- Qualifications: Strong data analysis skills and experience with reporting tools required.
- Other info: Be part of a diverse and inclusive workplace that values your unique perspective.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on-site and in-app to acquire new customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer, and thus is essential for our future success. The Senior Marketing Executive supports subscription acquisition initiatives by thoroughly understanding our audiences, identifying quality segments and spotting opportunities to move faster. Working collaboratively with multiple teams to ensure consistency and delivery, they live and breathe data, identify conversion improvement opportunities and run end-to-end testing programmes to generate solid learnings. They are curious by nature and are motivated by digging into the detail to identify hidden opportunities. They can interpret findings simply and concisely, and can pivot quickly in a fast moving working environment.
Key Responsibilities
- Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities.
- Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour.
- Set up, run and assess the performance of on-site tests across all the acquisition journeys.
- Be the expert and manage the acquisition content management systems.
- Implement and run periodic campaigns to deliver volume and revenue goals.
- Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy, and thoroughly tested post-launch.
- Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint.
- Specify the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post-test with observations and actionable recommendations.
- Be the Conversion team’s go-to person for data insights and the expert in using reporting tools.
- Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots.
Requirements
- High level of data literacy and demonstrable analysis skills.
- Strong stakeholder management skills.
- Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
- Excellent communicator, both written and verbal.
- Highly proficient in using Microsoft Excel & Google Suite Products.
Benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.
Senior Marketing Executive (Conversion) in London employer: The Telegraph
Contact Detail:
The Telegraph Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive (Conversion) in London
✨Tip Number 1
Get to know the company inside out! Research their values, recent projects, and their approach to conversion optimisation. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to data analysis and conversion strategies. Use real examples from your past experiences to demonstrate your skills and how you can contribute to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us at StudySmarter!
We think you need these skills to ace Senior Marketing Executive (Conversion) in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to really understand who we are and what we're looking for. Tailor your application to show how your skills and experiences align with our goals in conversion optimisation.
Show Off Your Data Skills: We love data! Make sure to highlight your experience with data analysis and reporting tools. Share specific examples of how you've used data to drive growth or improve conversion rates in your previous roles.
Be Clear and Concise: When it comes to your written application, clarity is key. Use straightforward language and avoid jargon. We want to see your ability to communicate complex ideas simply, just like you would when interpreting findings for stakeholders.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen to join our team!
How to prepare for a job interview at The Telegraph
✨Know Your Data Inside Out
As a Senior Marketing Executive focused on conversion, you need to demonstrate your data literacy. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Prepare examples of how you've identified opportunities through data analysis.
✨Showcase Your Stakeholder Management Skills
Collaboration is key in this role, so think about times when you've successfully worked with different teams. Be prepared to share specific examples of how you've managed relationships and ensured projects were delivered on time and accurately.
✨Familiarise Yourself with Reporting Tools
Since you'll be the go-to person for data insights, make sure you're comfortable discussing tools like Google Analytics and Adobe. If you have experience with any native platform tools, highlight that too. Being able to talk confidently about these will set you apart.
✨Prepare for Fast-Paced Scenarios
This role requires quick thinking and adaptability. Think of examples where you've had to pivot quickly in a fast-moving environment. Be ready to discuss how you handle pressure and maintain accuracy while working on multiple tasks.
