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- Tasks: Lead programmatic sales strategy and drive revenue growth for The Telegraph.
- Company: Join a leading media company at the forefront of digital advertising.
- Benefits: Enjoy flexible working, medical cover, and generous parental leave.
- Why this job: Make a real impact in the fast-paced world of programmatic advertising.
- Qualifications: Deep expertise in programmatic advertising and strong relationship-building skills.
- Other info: Diverse and inclusive workplace with excellent training and development opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Head of Programmatic Sales is a senior leadership role with significant individual contributor responsibility, driving The Telegraph’s programmatic revenue growth. You’ll focus on building and deepening senior relationships with major network agencies (WPP Media, Publicis, IPG, Dentsu, Omnicom) and maximising the value of our premium inventory. This role is pivotal in keeping The Telegraph at the forefront of the UK digital advertising market. You’ll lead programmatic sales strategy, using our first‑party data, attention‑based reporting (“Metrics That Matter”) and premium formats to deliver strong outcomes for advertisers. You’ll also help shape how news publishers and agencies work together, championing transparency, innovation and best‑in‑class programmatic practices.
Key Responsibilities
- Accelerate premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning The Telegraph’s inventory as a must‑buy for agencies and clients.
- Leverage data and insight to deliver privacy‑safe, data‑driven targeting solutions, including clean room partnerships and custom audience strategies.
- Build and deepen senior agency relationships, acting as the primary contact for key programmatic leaders across major holding companies and ensuring The Telegraph remains top of mind for premium, brand‑safe campaigns.
- Lead strategic collaboration and joint business planning with agency partners, aligning on shared objectives, KPIs, and long‑term growth opportunities beyond transactional deals.
- Drive innovation in programmatic products, working closely with Product and Ad Tech teams to develop, test, and launch new offerings, including AI‑driven solutions.
- Provide market leadership, representing The Telegraph at industry events and forums, championing the value of premium news environments and quality journalism.
- Own and grow non‑UK programmatic direct revenue, expanding international demand for Telegraph inventory.
Qualifications
- Deep expertise in programmatic advertising, including programmatic guaranteed, PMPs and open exchange, with strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media landscape.
- Proven commercial and sales leadership experience within digital or programmatic advertising, including pitching, negotiation and revenue growth with major agencies.
- Strong relationship‑building skills, with the ability to influence and partner effectively with senior agency stakeholders and internal teams.
- Strategic, innovative thinker, able to challenge market norms and translate opportunity into actionable growth strategies.
- Excellent communication skills, with the ability to explain complex programmatic concepts to both technical and non‑technical audiences.
- Up‑to‑date understanding of industry trends, privacy regulation (including GDPR), and evolving advertiser needs.
The nature of our industry means life at the Telegraph Media Group is fast‑paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work‑life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long‑term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.
Head of Programmatic Sales - 12 Month Contract employer: The Telegraph
Contact Detail:
The Telegraph Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Programmatic Sales - 12 Month Contract
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those at major agencies. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Building those relationships can really set you apart.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers or partners, make sure to highlight your knowledge of programmatic advertising and ad tech platforms. Share insights and trends that demonstrate you’re on top of your game.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like The Telegraph, and express your interest in contributing to their programmatic sales strategy. A little initiative goes a long way!
✨Tip Number 4
Utilise our website for applications! We’ve got all the info you need to apply for roles like Head of Programmatic Sales. Make sure to tailor your application to highlight how you can drive revenue growth and innovate in programmatic products.
We think you need these skills to ace Head of Programmatic Sales - 12 Month Contract
Some tips for your application 🫡
Show Your Expertise: Make sure to highlight your deep knowledge of programmatic advertising in your application. We want to see how you've driven revenue growth and built relationships with major agencies, so don’t hold back on those achievements!
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we’re looking for at The Telegraph.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, especially when it comes to complex programmatic concepts. Make it easy for us to see your value!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with The Telegraph.
How to prepare for a job interview at The Telegraph
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially around guaranteed deals and private marketplaces. Be ready to discuss how you've successfully driven revenue growth in the past and how you can leverage data for targeting solutions.
✨Build Relationships Before You Walk In
Since this role involves deepening relationships with major agencies, try to connect with key players on LinkedIn or through industry events before your interview. Having a few names to drop can show your proactive approach and help you stand out.
✨Showcase Your Strategic Thinking
Prepare examples of how you've challenged market norms and turned opportunities into actionable strategies. The interviewers will want to see that you can think outside the box and lead innovative projects, so have some solid examples ready.
✨Communicate Clearly
You’ll need to explain complex concepts to both technical and non-technical audiences. Practice simplifying your explanations and be ready to demonstrate your excellent communication skills during the interview. This will be crucial in showcasing your fit for the role.
