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- Tasks: Create and manage engaging email campaigns that drive customer engagement and conversions.
- Company: Join The TEFL Org, the world's leading provider of accredited TEFL courses.
- Benefits: Enjoy remote work, professional development opportunities, and a health cash care plan.
- Why this job: Make a global impact by empowering individuals to teach English and connect with diverse audiences.
- Qualifications: 2+ years in email marketing, strong copywriting skills, and experience with tools like Klaviyo.
- Other info: Fully remote role for Scotland-based candidates with excellent career growth potential.
The predicted salary is between 30000 - 42000 £ per year.
The TEFL Org is looking for a creative and self-driven Email Marketing Executive based in Scotland, ideally within the Central Belt.
Department: Marketing
Reports to: Head of Brand
Location: Remote (UK-based)
Contract: Full-time, Permanent
About Us
The TEFL Org is the leading provider of accredited TEFL certification courses. With a global presence and a commitment to excellence, we empower individuals to teach English and make a positive impact on communities worldwide.
Role Overview
The Email Marketing Executive will be responsible for delivering high-performing, data-led email campaigns that nurture leads, engage customers, and drive conversions across The TEFL Org's global markets. This is a hands-on, creative, and analytical role that combines copywriting, design coordination, and automation. You'll manage end-to-end campaign delivery in Klaviyo (and related tools), ensuring every send is on-brand, targeted, and optimised for engagement and revenue.
Working closely with the wider marketing and customer experience teams, you'll play a key part in building meaningful, long-term relationships with our audience. While this is a fully remote role, we are only considering candidates based in Scotland. The Brand & Content team are located in Scotland's Central Belt and meet in person regularly, so proximity is important for collaboration.
Key Responsibilities
- Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals.
- Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.
- Coordinate with the design and content teams to produce visually engaging, mobile-optimised templates.
- Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.
- Build and maintain automated email flows for lead nurturing, onboarding, and post-course engagement.
- Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.
- Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.
- Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution.
- Run A/B tests to continually optimise subject lines, creative, and send times.
- Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning.
- Share insights regularly with key stakeholders to inform strategy and creative direction.
Key Skills & Experience
- 2+ years' experience in email or CRM marketing, ideally in e-commerce, education, or digital services.
- Proven experience using Klaviyo, Mailchimp, HubSpot, or similar ESP.
- Strong understanding of customer segmentation, automation, and lifecycle marketing.
- Excellent copywriting and proofreading skills with keen attention to detail.
- Confident analysing campaign data and applying insights to optimise performance.
- Understanding of GDPR and email marketing compliance requirements.
What We Offer
- Fully remote working
- Opportunities for professional development
- Health cash care plan and 5% pension contribution
- The chance to help shape the global future of English language teaching and travel
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Email Marketing Executive in London employer: The TEFL Org | World's most accredited TEFL course provider
Contact Detail:
The TEFL Org | World's most accredited TEFL course provider Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already working at The TEFL Org. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a mini portfolio of your best email campaigns or marketing projects. This will give you something tangible to discuss during interviews and showcase your creativity.
✨Tip Number 3
Prepare for the interview by researching The TEFL Org’s email marketing strategies. Be ready to share your thoughts on what works and how you can contribute to their goals. It shows you're genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at The TEFL Org.
We think you need these skills to ace Email Marketing Executive in London
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in email marketing, especially any work with tools like Klaviyo or Mailchimp. Tailor it to show how your skills align with what we’re looking for at The TEFL Org.
Show Off Your Creativity: As an Email Marketing Executive, creativity is key! Include examples of past campaigns you've worked on, showcasing your ability to write engaging copy and design eye-catching templates. We want to see your flair!
Be Data-Driven: We love numbers! Make sure to mention any experience you have with tracking and analysing email performance metrics. Show us how you've used data to optimise campaigns in the past – it’ll really make your application stand out.
Apply Through Our Website: Remember, applications via EasyApply won’t be considered. So, take a moment to send your CV directly to careers@tefl.org. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The TEFL Org | World's most accredited TEFL course provider
✨Know Your Stuff
Before the interview, make sure you’re familiar with The TEFL Org and their mission. Understand their email marketing strategies and be ready to discuss how your experience aligns with their goals. This shows genuine interest and preparation.
✨Showcase Your Creativity
As an Email Marketing Executive, creativity is key. Prepare examples of past campaigns you've worked on, highlighting your role in the design and copywriting process. Bring along any metrics that demonstrate your success, like open rates or conversion improvements.
✨Be Data-Driven
The role requires a strong analytical mindset. Brush up on your knowledge of email performance metrics and be ready to discuss how you’ve used data to inform your strategies. Mention specific tools you’ve used, like Klaviyo, and how they helped you optimise campaigns.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Ask about the team dynamics, upcoming projects, or how they measure success in their email campaigns. This not only shows your enthusiasm but also helps you gauge if it’s the right fit for you.
