At a Glance
- Tasks: Create and manage engaging email campaigns that drive customer engagement and conversions.
- Company: Join The TEFL Org, the world's leading provider of accredited TEFL courses.
- Benefits: Enjoy remote work, professional development opportunities, and a health cash care plan.
- Other info: Collaborative team environment with regular meet-ups in Scotland's Central Belt.
- Why this job: Make a global impact by empowering individuals to teach English and connect with diverse audiences.
- Qualifications: 2+ years in email marketing, strong copywriting skills, and experience with tools like Klaviyo.
The predicted salary is between 30000 - 40000 £ per year.
The TEFL Org is looking for a creative and self-driven Email Marketing Executive based in Scotland, ideally within the Central Belt.
Department: Marketing
Reports to: Head of Brand
Location: Remote (UK-based)
Contract: Full-time, Permanent
About Us
The TEFL Org is the leading provider of accredited TEFL certification courses. With a global presence and a commitment to excellence, we empower individuals to teach English and make a positive impact on communities worldwide.
Role Overview
The Email Marketing Executive will be responsible for delivering high-performing, data-led email campaigns that nurture leads, engage customers, and drive conversions across The TEFL Org’s global markets. This is a hands-on, creative, and analytical role that combines copywriting, design coordination, and automation. You’ll manage end-to-end campaign delivery in Klaviyo (and related tools), ensuring every send is on-brand, targeted, and optimised for engagement and revenue.
Working closely with the wider marketing and customer experience teams, you’ll play a key part in building meaningful, long-term relationships with our audience. While this is a fully remote role, we are only considering candidates based in Scotland. The Brand & Content team are located in Scotland’s Central Belt and meet in person regularly, so proximity is important for collaboration.
Key Responsibilities
- Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals.
- Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.
- Coordinate with the design and content teams to produce visually engaging, mobile-optimised templates.
- Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.
- Build and maintain automated email flows for lead nurturing, onboarding, and post-course engagement.
- Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.
- Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.
- Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution.
- Run A/B tests to continually optimise subject lines, creative, and send times.
- Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning.
- Share insights regularly with key stakeholders to inform strategy and creative direction.
Key Skills & Experience
- 2+ years’ experience in email or CRM marketing, ideally in e-commerce, education, or digital services.
- Proven experience using Klaviyo, Mailchimp, HubSpot, or similar ESP.
- Strong understanding of customer segmentation, automation, and lifecycle marketing.
- Excellent copywriting and proofreading skills with keen attention to detail.
- Confident analysing campaign data and applying insights to optimise performance.
- Understanding of GDPR and email marketing compliance requirements.
What We Offer
- Fully remote working
- Opportunities for professional development
- Health cash care plan and 5% pension contribution
- The chance to help shape the global future of English language teaching and travel
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing and Sales
Email Marketing Executive in Cardiff employer: The TEFL Org | World's most accredited TEFL course provider
The TEFL Org is an exceptional employer, offering a fully remote working environment that promotes flexibility and work-life balance. With a strong focus on employee development and a health cash care plan alongside a 5% pension contribution, we empower our team to grow professionally while making a meaningful impact in the global education sector. Join us in Scotland's Central Belt, where collaboration thrives through regular in-person meetings, fostering a supportive and innovative work culture.
Contact Details:
The TEFL Org | World's most accredited TEFL course provider Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Cardiff
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Email Marketing Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The TEFL Org | World's most accredited TEFL course provider. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The TEFL Org | World's most accredited TEFL course provider will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The TEFL Org | World's most accredited TEFL course provider, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
