At a Glance
- Tasks: Drive profitable growth through paid marketing channels and manage agency relationships.
- Company: Join TBCo, a B Corp certified brand focused on responsible retail and self-expression.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
- Why this job: Make an impact in a growing team while working with innovative marketing strategies.
- Qualifications: Experience in performance marketing and proficiency in Meta Ads Manager and Google Ads.
The predicted salary is between 40000 - 50000 £ per year.
Performance Marketing Manager
At TBCo, we create easy-to-style statement pieces designed to make an impact.
As a B Corp certified brand, we believe in responsible retail, high-quality natural materials, and products that empower self-expression in both outfit and home.
We're looking for a data-driven and commercially minded Performance Marketing Manager to join our growing Growth Team.
Reporting to our Head of Growth, you'll play a key role in scaling TBCo's paid acquisition and driving profitable, efficient growth across every market we operate in.
You'll be the internal owner of our paid media strategy — managing our external paid social and paid search agency to deliver against commercial goals, while staying close enough to the platforms to build and optimise campaigns yourself when it matters.
The Role
As Performance Marketing Manager, you will be responsible for driving efficient, profitable growth through TBCo's paid marketing channels, working through and alongside our paid social and paid search agency.
Your work will include:
Managing TBCo's paid social and paid search agency relationship — setting strategy, briefing priorities and holding the agency accountable for performance across Meta, Google Search and Google Shopping in the UK, US and EU markets
Being hands-on and comfortable building, launching and editing campaigns and ad sets directly in-platform (Meta Ads Manager, Google Ads) — not solely reliant on the agency for execution
Experience across Pinterest and Tiktok with the ability to run these channels in house
Setting and reporting against key performance targets, including ROAS, CAC, CPA and blended marketing efficiency ratio, and holding the agency to these targets
Building and maintaining
Performance Marketing Manager in Edinburgh employer: The Tartan Blanket Company
The Tartan Blanket Company is an excellent employer, offering a supportive and friendly work environment in the heart of Edinburgh. With a focus on employee growth, we provide comprehensive training and flexible shift options to accommodate your needs during the busy peak season. Join our dedicated team and enjoy the unique advantage of contributing to a company that values quality craftsmanship and customer satisfaction.
Contact Details:
The Tartan Blanket Company Recruitment Team
