Head of Paid Media / Growth Marketing
Head of Paid Media / Growth Marketing

Head of Paid Media / Growth Marketing

London Full-Time 64000 - 90000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead paid media strategies across platforms like Meta, Google, and TikTok to drive growth.
  • Company: Join a high-growth health & wellness brand with exciting plans for the future.
  • Benefits: Competitive salary, hybrid work model, and opportunities for career advancement.
  • Why this job: Be part of a rocketship brand and shape its marketing playbook from the ground up.
  • Qualifications: Experience in paid media and growth marketing at a senior level is essential.
  • Other info: Dynamic environment with a focus on innovation and collaboration.

The predicted salary is between 64000 - 90000 £ per year.

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The TalentPool Company provided pay range

This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The TalentPool Company are delighed to be partnering with a high growth health & wellness SME on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Paid Media.

Founded in 2021, the company has hit £25m in revenue this year, with ambitious plans for rapid growth ahead. Backed by high-profile consumer goods & wellness industry investors, the brand has gone from strength to strength and has opened a new London office this year!

Their range of science-backed products – launched successfully into 1200 Boots stores last month and significant sales D2C, Amazon and other online partners — has already built a strong global following for this super-cool brand. This is a rare opportunity to get in early and play a key role in shaping what’s next.

The Role: Head of Paid Media

We’re looking for a commercially astute, data-driven Paid Media / Growth Marketing omnichannel leader to take full ownership of acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.

Key Responsibilities:

  • Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
  • Own strategy and execution for their fast-growing subscription business
  • Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
  • Drive conversion through landing page testing and CRO strategy
  • Build effective CRM journeys (email & SMS) to deepen engagement and retention
  • Deliver robust, actionable performance reporting to inform commercial decisions
  • Collaborate with Brand to test creative, drive insights, and improve performance
  • Understand how digital performance influences retail and omnichannel success

What We\’re Looking For:

  • Significant experience in paid media / growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
  • Proven track record scaling paid media and growing subscription models
  • Experience building and leading high-performing teams in high-growth environments
  • Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
  • Highly commercial, analytical, and results-oriented
  • A natural collaborator who thrives in cross-functional teams
  • Strong communicator with a bias for action and fast execution

The Offer:

  • Very competitive package
  • Hybrid model – 2 days per week in their new central London HQ (but flexible for those further afield).

Why apply?

This is more than a paid media / growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you\’re ready to help scale something extraordinary from the inside, please apply!

Seniority level

  • Seniority levelMid-Senior level

Employment type

  • Employment typeFull-time

Job function

  • Job functionMarketing
  • IndustriesFood and Beverage Manufacturing, Personal Care Product Manufacturing, and Food and Beverage Retail

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Head of Paid Media / Growth Marketing employer: The TalentPool Company

Join a dynamic and rapidly growing health and wellness SME that offers an exciting opportunity to shape the future of digital marketing as the Head of Paid Media. With a competitive salary, a hybrid work model, and a vibrant culture in their new central London office, this company is committed to employee growth and innovation, making it an ideal place for ambitious professionals looking to make a significant impact in a high-performing team.
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Contact Detail:

The TalentPool Company Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Paid Media / Growth Marketing

✨Tip Number 1

Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Paid Media role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.

✨Tip Number 2

Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your achievements in paid media and growth marketing. Share relevant content and engage with industry discussions to get noticed by potential employers.

✨Tip Number 3

Prepare for interviews by practising common questions related to growth marketing and paid media strategies. Be ready to discuss your past successes and how you can contribute to scaling a brand like the one we're partnering with.

✨Tip Number 4

Don't forget to apply through our website! We make it easy for you to find exciting roles like this one. Plus, applying directly shows your enthusiasm and commitment to joining a high-growth company.

We think you need these skills to ace Head of Paid Media / Growth Marketing

Paid Media Strategy
Growth Marketing
Performance Marketing
Data-Driven Decision Making
Subscription Model Development
Conversion Rate Optimisation (CRO)
Customer Acquisition Cost (CAC) Management
Return on Ad Spend (ROAS) Analysis
Email and SMS CRM Strategies
Cross-Functional Collaboration
Team Leadership
Analytical Skills
Strong Communication Skills
Experience with Meta, Google, TikTok, YouTube

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to lead paid media and growth marketing at our innovative company.

Tailor Your Experience: Make sure to highlight your relevant experience in paid media and growth marketing. We’re looking for someone with a proven track record, so don’t be shy about showcasing your achievements and how they align with what we’re after!

Be Data-Driven: Since this role is all about metrics and performance, include specific examples of how you've optimised campaigns or improved key growth metrics in your previous roles. We love numbers, so show us the impact you've made!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this exciting journey together!

How to prepare for a job interview at The TalentPool Company

✨Know Your Numbers

As a Head of Paid Media, you'll need to be data-driven. Brush up on key metrics like CAC, ROAS, and subscriber acquisition costs. Be ready to discuss how you've optimised these in past roles and what strategies you would implement to improve them further.

✨Showcase Your Leadership Skills

This role requires leading high-performing teams. Prepare examples of how you've built and motivated teams in fast-paced environments. Highlight your collaborative approach and how you’ve driven results through effective team dynamics.

✨Familiarise Yourself with the Brand

Research the company’s products and their unique selling points. Understand their current market position and think about how you can contribute to their growth. Being able to speak knowledgeably about their offerings will show your genuine interest in the role.

✨Prepare for Creative Discussions

Since the role involves collaborating with the brand team, be ready to discuss creative strategies. Think about successful campaigns you've led or contributed to, and how you tested and optimised creative assets to drive performance.

Head of Paid Media / Growth Marketing
The TalentPool Company
Location: London
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