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- Tasks: Lead paid media strategies across multiple platforms to drive growth and engagement.
- Company: Join a fast-growing health & wellness brand with ambitious plans and a strong market presence.
- Benefits: Enjoy a competitive salary, hybrid work model, and the chance to shape a thriving brand.
- Why this job: Be part of an exciting journey in a dynamic environment, influencing wellness and tech.
- Qualifications: Experience in paid media and growth marketing at a senior level is essential.
- Other info: This role offers a unique opportunity to impact a rapidly scaling company.
The predicted salary is between 57600 - 84000 £ per year.
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The TalentPool Company provided pay range
This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
The TalentPool Company are delighed to be partnering with a high growth health & wellness SME on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Paid Media.
Founded in 2021, the company has hit £25m in revenue this year, with ambitious plans for rapid growth ahead. Backed by high-profile consumer goods & wellness industry investors, the brand has gone from strength to strength and has opened a new London office this year!
Their range of science-backed products – launched successfully into 1200 Boots stores last month and significant sales D2C, Amazon and other online partners — has already built a strong global following for this super-cool brand. This is a rare opportunity to get in early and play a key role in shaping what’s next.
The Role: Head of Paid Media
We’re looking for a commercially astute, data-driven Paid Media / Growth Marketing omnichannel leader to take full ownership of acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.
Key Responsibilities:
- Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
- Own strategy and execution for their fast-growing subscription business
- Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
- Drive conversion through landing page testing and CRO strategy
- Build effective CRM journeys (email & SMS) to deepen engagement and retention
- Deliver robust, actionable performance reporting to inform commercial decisions
- Collaborate with Brand to test creative, drive insights, and improve performance
- Understand how digital performance influences retail and omnichannel success
What We\’re Looking For:
- Significant experience in paid media / growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
- Proven track record scaling paid media and growing subscription models
- Experience building and leading high-performing teams in high-growth environments
- Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
- Highly commercial, analytical, and results-oriented
- A natural collaborator who thrives in cross-functional teams
- Strong communicator with a bias for action and fast execution
The Offer:
- Very competitive package
- Hybrid model – 2 days per week in their new central London HQ (but flexible for those further afield).
Why apply?
This is more than a paid media / growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you\’re ready to help scale something extraordinary from the inside, please apply!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Food and Beverage Manufacturing, Personal Care Product Manufacturing, and Food and Beverage Retail
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Head of Paid Media / Growth Marketing employer: The TalentPool Company
Contact Detail:
The TalentPool Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media / Growth Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in paid media and growth marketing, especially within the health and wellness sector. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to the company's ambitious growth plans.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in scaling subscription models. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles, particularly around CAC, ROAS, and subscriber acquisition costs. Being able to showcase your analytical skills and past successes will demonstrate your capability to drive performance in this role.
✨Tip Number 4
Research the company’s current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will allow you to tailor your discussions and show how you can enhance their existing efforts in paid media and growth marketing.
We think you need these skills to ace Head of Paid Media / Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media and growth marketing. Use specific metrics to demonstrate your success in previous roles, such as CAC, ROAS, and subscriber acquisition costs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the health and wellness industry and how your skills align with the company's ambitious growth plans. Mention your experience with omnichannel strategies and leading high-performing teams.
Showcase Technical Expertise: Emphasise your deep technical knowledge of platforms like Meta, Google, TikTok, and YouTube. Provide examples of how you've successfully leveraged these channels to drive performance and growth.
Highlight Collaboration Skills: Since the role requires collaboration with cross-functional teams, include examples of past experiences where you worked effectively with other departments to achieve common goals. This will show that you're a natural collaborator.
How to prepare for a job interview at The TalentPool Company
✨Showcase Your Data-Driven Mindset
As the Head of Paid Media, you'll need to demonstrate a strong analytical approach. Be prepared to discuss specific metrics you've optimised in previous roles, such as CAC and ROAS, and how your strategies led to measurable growth.
✨Highlight Your Leadership Experience
This role requires building and leading high-performing teams. Share examples of how you've successfully managed teams in fast-paced environments, focusing on your leadership style and how you foster collaboration.
✨Familiarise Yourself with the Brand
Research the company's products and their recent successes, especially their launch into Boots stores. Understanding their brand ethos and market positioning will help you align your vision with theirs during the interview.
✨Prepare for Creative Collaboration
Since the role involves working closely with the Brand team, think of ways you've collaborated on creative projects in the past. Be ready to discuss how you can contribute to testing new ideas and driving insights that improve performance.
