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For Companies At a Glance
- Tasks: Join a dynamic team as a PR Account Executive, focusing on food and drink brands.
- Company: Be part of an award-winning, employee-owned PR agency with a vibrant culture.
- Benefits: Enjoy hybrid working, health insurance, annual bonuses, and fun company socials.
- Why this job: Work with big-name brands while developing your skills in a supportive environment.
- Qualifications: Up to 2 years of PR or social media experience, ideally in FMCG.
- Other info: Creative flair and a passion for food and drink are essential!
The predicted salary is between 24000 - 32000 £ per year.
We are working with an award-winning food and drink PR & Social communications agency who are looking to hire an enthusiastic Account Executive to join their brilliant team. This agency is one of the longest standing agencies in the industry! They are proudly employee owned and have a fantastic sociable culture focussed on personal development, support and employee wellbeing.
The Role
We are looking for a driven PR Account Executive with a passion for all things food & drinks and working with big name household brands. The dream candidate will already have a proven background working in PR and Social with excellent media contacts across consumer and trade. We’d love to find someone who is a motivated self-starter with a ‘can-do’ attitude. You will be enthusiastic and motivated to learn new skills and take on new challenges as well as being open to taking feedback and developing your own skills. You will love keeping your finger on the pulse of the latest culture trends and sharing your findings with others!
Skills & Experience Required
- Up to 2 years’ experience (ideally agency experience) of delivering integrated social media and PR campaigns, or standalone PR or social media programmes
- Experience working across a mix of FMCG (food and drink) clients
- Knowledge of the UK media landscape – consumer and trade, and press office experience
- Experience of developing copy for different audiences including consumer and trade comms as well as social media content creation
Core skills we are looking for:
- Copywriting: You have started leading on the creative ideas for press office and social media activity, e.g. gift kit concepts, pitch angles, content calendars. You can demonstrate your creative writing skills by writing for different channels and audiences. You are able to draft engaging press releases and copy for both consumer and trade media with minimal support and a creative flair. You are regularly communicating with clients and responding to their questions.
- Social Media: You are proficient at writing content plans that are on-brand and on-message. You feel confident running paid social campaigns. You can produce quality content in-house and brief the creative design team on new assets. You can develop client reports with minimal input from others, including considered learnings and recommendations based on results. Content capture - video and photography basics required. Creative Suite skills – Canva, Cap Cut, experience with or an understanding of photography or video editing is considered a plus, but not required. Social media experience across Meta, TikTok and X.
What’s on Offer
Salary paying up to £29,000 DOE. Employee owned trust. Annual bonus. Hybrid working, 3 days from home and 2 from the office. Excellent benefits and perks package including health insurance, regular company socials and annual away day, eye tests, season ticket loan, birthday day off and lots more!
PR Account Executive - Food & Drink employer: The Talent Space
Contact Detail:
The Talent Space Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Executive - Food & Drink
✨Tip Number 1
Familiarise yourself with the latest trends in the food and drink industry. Follow relevant blogs, social media accounts, and news outlets to stay updated. This knowledge will not only help you during interviews but also demonstrate your genuine passion for the sector.
✨Tip Number 2
Network with professionals in the PR and FMCG sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and mentors. Building relationships can lead to valuable insights and even job referrals.
✨Tip Number 3
Showcase your creativity by developing a personal project related to food and drink PR. Whether it's a blog, social media campaign, or a mock press release, having tangible examples of your work can set you apart from other candidates.
✨Tip Number 4
Prepare for the interview by researching the agency's past campaigns and clients. Be ready to discuss what you admire about their work and how you can contribute to their future projects. This shows your enthusiasm and commitment to the role.
We think you need these skills to ace PR Account Executive - Food & Drink
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and social media, especially within the food and drink sector. Emphasise any specific campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and drink PR. Mention why you want to work with this agency specifically and how your skills align with their needs. Use engaging language to reflect your creative flair.
Showcase Your Copywriting Skills: Include examples of your copywriting in your application. This could be links to press releases, social media posts, or any other relevant content you've created. Highlight your ability to write for different audiences.
Demonstrate Your Knowledge of Media Trends: In your application, mention any current trends in the food and drink industry that excite you. This shows your enthusiasm and understanding of the market, which is crucial for the role.
How to prepare for a job interview at The Talent Space
✨Show Your Passion for Food & Drink
Make sure to express your enthusiasm for the food and drink industry during the interview. Share any personal experiences or projects that highlight your love for this sector, as it will resonate well with the agency's focus.
✨Demonstrate Your PR Knowledge
Be prepared to discuss your previous PR experience in detail. Highlight specific campaigns you've worked on, especially those related to FMCG, and be ready to talk about the results you achieved and the media contacts you developed.
✨Prepare Creative Ideas
Think of innovative ideas for potential campaigns or social media strategies that could benefit the agency's clients. Presenting fresh concepts will showcase your creativity and proactive approach, which is highly valued in this role.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in food and drink, as well as broader cultural movements. Being able to discuss these trends and how they can influence PR strategies will demonstrate your industry knowledge and engagement.
