At a Glance
- Tasks: Drive growth in marketing and sales while shaping brand positioning and product launches.
- Company: Award-winning AI Learning and Upskilling platform with a dynamic culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Join a culture-driven team focused on meaningful learning and impactful growth.
- Why this job: Be instrumental in shaping the future of a fast-evolving tech company.
- Qualifications: Experience in GTM strategy, strong communication skills, and a passion for coaching teams.
The predicted salary is between 70000 - 90000 £ per year.
Location - City, London
Hybrid working - 2 days in office, 3 days WFH
We are working with an award-winning AI Learning and Upskilling platform who are on a mission to make meaningful learning part of everyday work. The already successful AI powered platform helps organisations build the skills they need to achieve their business goals faster and is already trusted by leading enterprise, public sector and scale up organisations.
As the team continues to grow, we are now looking for a hands-on GTM Lead to drive growth across both marketing and sales. This is a player-coach role for someone who thrives being in the detail, at the centre of the business, from shaping brand positioning to driving successful product launches and implementing commercial strategy. This is a super exciting opportunity for someone who will be instrumental in shaping the next phase of the journey for this dynamic, culture driven team.
What you’ll own:
- The number: New ARR across mid-market and enterprise, quarter by quarter. Pipeline coverage, win rate, sales cycle, segment mix, and ACV are all yours to manage.
- Positioning and messaging: You own how the company and brand is explained, sold, and remembered. That means the website copy, the pitch deck, the one-pager, the email sequence. You’ll write and review at a level of detail that most GTM leaders delegate. If the messaging is off, that’s on you. You will craft the story of what makes the product unique, how it delivers business outcomes and benefits to customers.
- Product launches and releases: Partner on launch strategy and own the GTM execution: messaging, enablement, campaign, pipeline targets, measurement. Our product is evolving fast, and the release cadence will be high. Launches need to land, not just ship. Align teams across marketing, sales, product, and partnerships to ensure the product launches to the right audience at the right time.
- Pipeline generation: Build a repeatable demand engine across outbound, inbound, partner, and customer-sourced pipeline. Own the ICP definition for each segment, and make sure every rep, marketer, and partner is aligned on the same targets.
- Segment strategy: Mid-market and enterprise require different motions, different messaging, and different deal mechanics. You’ll define where we lean in, where we qualify out, and how we allocate coverage. Enterprise needs a named account motion; mid-market needs velocity. You’ll design both.
- The AE team: Coach, forecast, and raise the performance floor. Reduce ramp time and narrow variance. Own enablement and the sales playbook across both segments, and be close enough to the work to know when something’s not landing.
- The Marketing team: Coach and support the marketing team to deliver best-in-class campaigns across content, demand generation, events, PR.
GTM Lead employer: The Talent Space
Join an award-winning AI Learning and Upskilling platform that prioritises meaningful learning in the workplace. With a dynamic and culture-driven team based in London, you will benefit from hybrid working arrangements, ample opportunities for professional growth, and a collaborative environment that encourages innovation. As a GTM Lead, you'll play a pivotal role in shaping the company's future while enjoying a supportive atmosphere that values your contributions and fosters career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help you tailor your responses and show that you’re genuinely interested in being part of their mission.
✨Tip Number 3
Practice your pitch! You need to be able to clearly articulate your value and how you can contribute to the team. Whether it’s through mock interviews or just chatting with friends, get comfortable talking about your skills and experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform. So, go ahead and take that step!
We think you need these skills to ace GTM Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about making meaningful learning part of everyday work!
Tailor Your Message:Make sure to customise your application to reflect how your skills and experiences align with the GTM Lead role. Highlight specific achievements that demonstrate your ability to drive growth and manage messaging effectively.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re the perfect fit for this player-coach position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our dynamic team.
How to prepare for a job interview at The Talent Space
✨Know Your Numbers
As a GTM Lead, you'll be responsible for key metrics like new ARR and pipeline coverage. Brush up on your understanding of these figures and be ready to discuss how you've driven growth in previous roles. Bring specific examples that showcase your ability to manage sales cycles and win rates.
✨Master the Messaging
You'll own the brand's positioning and messaging, so it's crucial to understand the company's unique selling points. Prepare by reviewing their website and any marketing materials. Think about how you would craft compelling narratives around their products and be ready to share your ideas during the interview.
✨Showcase Your Launch Strategy
Product launches are a big part of this role. Be prepared to discuss your experience with launch strategies and execution. Have a few examples ready where you successfully aligned teams across marketing, sales, and product to ensure a smooth launch. Highlight what worked and what you learned from any challenges.
✨Demonstrate Coaching Skills
As a player-coach, your ability to mentor and elevate team performance is key. Think of specific instances where you've coached others to success, whether in sales or marketing. Be ready to explain your approach to enablement and how you plan to reduce ramp time for new team members.
