Role Overview
The Talent Set are delighted to partner with Blind Veterans UK on a fantastic Social Media & Acquisition Lead role. This position will shape organic and paid social activity, oversee agency performance and advise stakeholders on effective channel strategies. The successful candidate will help broaden audience reach, improve campaign outcomes and support meaningful engagement.
Key Responsibilities
- Develop and deliver organic social media strategies across relevant channels.
- Manage paid social, search and Google Grant activity, including agency relationships and performance reviews.
- Identify opportunities for selected paid campaigns to be managed in-house.
- Plan and publish engaging, accessible content across social platforms.
- Use insight and testing to assess the most effective channels for different audiences.
- Collaborate with stakeholders to shape campaigns and determine the right balance between organic and paid activity.
- Monitor community engagement, contribute to crisis management and support clear escalation processes.
- Track performance through relevant reporting tools and translate findings into practical recommendations.
- Promote accessible content practices, including captions, subtitles, alt text and considered use of emojis.
Person Specification
- Experience managing organic and paid social media activity.
- Good understanding of paid acquisition, PPC and the role of different channels across the audience journey.
- Experience overseeing agencies, evaluating results and constructively challenging recommendations.
- Clear, adaptable writing skills with an ability to tailor content for different audiences.
- Able to develop practical strategies and explain channel choices to stakeholders.
- Comfortable using data to support decisions and adopting a test-and-learn approach.
- Organised approach to planning, scheduling and managing multiple campaigns.
- Understanding of community management, safeguarding considerations and reputational risk.
- Commitment to inclusive and accessible communications.
Desirable experience includes charity, fundraising or beneficiary-focused communications; Google Grant management; Canva; YouTube, Reddit or other emerging channels; and hands-on Meta campaign setup.
What’s on Offer
- Salary: £46,633
- Permanent
- Home-based, occasional travel to London
Commitment to Diversity
“The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.”
Social Media & Acquisition Lead employer: The Talent Set
As a leading health charity, we pride ourselves on fostering a supportive and inclusive work culture that empowers our Community Fundraisers to make a real difference in the lives of others. With a focus on professional development and community engagement, we offer our employees the opportunity to grow their skills while working from home across Buckinghamshire, Bedfordshire, Northamptonshire, and Hertfordshire, ensuring a flexible work-life balance. Join us to be part of a passionate team dedicated to impactful fundraising and meaningful community connections.
