At a Glance
- Tasks: Manage In Memory fundraising and legacy marketing campaigns, enhancing supporter journeys and engagement.
- Company: Barnardo's is a leading children's charity in the UK, dedicated to supporting vulnerable children.
- Benefits: This fixed-term role offers the opportunity to lead impactful fundraising initiatives and develop key supporter relationships.
- Other info: The role involves collaboration with legal firms and various marketing channels.
- Why this job: Join Barnardo's to make a significant difference in children's lives through innovative fundraising strategies.
- Qualifications: Proven experience in legacy or In Memory fundraising and strong direct marketing skills are essential.
The Talent Set are delighted to partner with Barnardo's on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.
Key Responsibilities
- Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity.
- Develop supporter journeys that improve engagement, care and retention across relevant channels.
- Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation).
- Manage campaign logistics across print and digital, collaborating with agencies and suppliers.
- Use campaign performance data and insight to refine future planning and audience targeting.
- Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels.
- Contribute to shaping a legacy events programme, supporting ongoing development and rollout.
Person Specification
- Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity.
- Strong direct marketing experience, including managing campaigns.
Senior In Memory and Legacy Marketing Executive employer: THE TALENT SET
Barnardo's, located in the UK, focuses on improving the lives of vulnerable children. Employees benefit from a mission-driven environment and the chance to lead meaningful fundraising efforts. The team values innovation and collaboration in their approach to supporter engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior In Memory and Legacy Marketing Executive
✨Get Involved in Local Volunteering
Dive into some local volunteering opportunities! Nonprofits often look for temp workers who have a connection to the community they serve. By getting involved, you not only gain experience but also make valuable contacts in the sector.
✨Tap into Nonprofit Networks
Use platforms like Idealist or local nonprofit job boards to find temporary gigs. These spaces are buzzing with opportunities specifically tailored for social impact projects, making it easier for us to spot the ideal role at companies like THE TALENT SET!
✨Attend Sector-Specific Events
Join meetings, workshops, or talks hosted by organisations in the nonprofit realm. These events are perfect for making connections and learning about temporary roles that might not be widely advertised. Plus, you can showcase your passion for social impact right there!
✨Don’t Forget Online Applications!
When you spot a temporary role at THE TALENT SET that piques your interest, go ahead and apply through their website! Tailor your message to highlight how your skills align with their mission – it shows you care about the cause, which is key in this field.
We think you need these skills to ace Senior In Memory and Legacy Marketing Executive
Some tips for your application 🫡
Show Your Passion for Social Impact:In the world of nonprofits, it's all about the passion and commitment to making a difference. Make sure your cover letter speaks genuinely about why you're excited about this role at THE TALENT SET. Share any experiences you've had with social impact projects or volunteering — it shows you live and breathe the cause!
Highlight Relevant Experience and Skills:For a temporary position in the nonprofit sector, focus on showcasing any specific skills or experience related to project management, community engagement, or fundraising. List any relevant work or volunteer roles on your CV, and consider including quantifiable achievements that demonstrate your impact in previous positions.
References from the Sector:Including references from previous roles in the nonprofit world can really bolster your application. If you've worked on similar social-impact projects before, ask those colleagues or supervisors if they'd be willing to vouch for your skills. This adds credibility and shows you're trusted in the sector, which can be a big plus for THE TALENT SET.
Be Ready for a Quick Turnaround:Since this role is temporary, let your interest shine through in your application! Mention in your cover letter your availability to start immediately or at short notice. It shows you're keen and ready to dive right into the exciting work at THE TALENT SET!
How to prepare for a job interview at THE TALENT SET
✨Show Your Passion for the Cause
When interviewing for a role in the non-profit sector, especially for a temporary position, it's crucial to convey your genuine passion for social impact. Discuss why the mission of THE TALENT SET resonates with you and share personal experiences that reflect your commitment to similar causes.
✨Demonstrate Your Flexibility and Adaptability
Non-profit projects often require quick pivots and resourcefulness. Be ready to share examples from your past where you've adapted to changing circumstances or tackled unexpected challenges. This will show your potential as a valuable, nimble team member for the Senior In Memory and Legacy Marketing Executive position.
✨Know Your Community Tools
Familiarise yourself with any tools or platforms that are widely used in the non-profit sector like project management software or stakeholder engagement tools. Show your readiness to hit the ground running in your temporary role by discussing any experience you have with these or similar platforms.
✨Be Prepared for Scenario-Based Questions
Expect to field scenario-based questions during your interview to assess your problem-solving skills in real-world situations. Think about how you would handle challenges typical of the non-profit sector, such as engaging with diverse stakeholders or managing project timelines effectively.
