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- Tasks: Lead impactful marketing campaigns to drive legacy income for humanitarian work.
- Company: Join a mission-driven international charity supporting vulnerable communities worldwide.
- Benefits: Enjoy hybrid working, professional development, and the chance to make a real difference.
- Why this job: Be part of a passionate team and shape innovative marketing strategies in a fast-paced environment.
- Qualifications: Experience in charity marketing or fundraising, strong project management, and exceptional communication skills required.
- Other info: Diverse and inclusive recruitment practices ensure equal opportunity for all applicants.
The predicted salary is between 40800 - 61200 £ per year.
The Talent Set is thrilled to be working with an international development charity to recruit a Legacy Marketing Manager. This is a fantastic opportunity to join a mission-driven organisation providing critical support to vulnerable communities worldwide. This role offers the chance to deliver impactful multi-channel campaigns, driving the growth of legacy income to support humanitarian work worldwide. If you’re a skilled marketer ready to make a meaningful impact, this is your opportunity to join a passionate, purpose-driven team.
Key Responsibilities:
- Lead the planning, execution, and evaluation of multi-channel legacy acquisition campaigns, including digital, print, radio, and events, ensuring high-quality delivery and maximum impact.
- Collaborate with internal teams and external agencies to develop compelling content and messaging aligned with the organisation's brand and communication strategies.
- Monitor and report on campaign performance, analysing results and recommending new channels or strategies to grow legacy donor acquisition and retention.
- Ensure compliance with relevant UK and EU laws, fundraising standards, and advertising regulations, maintaining the organisation's reputation and ethical standards.
- Oversee budget management and financial reporting for legacy marketing activities, ensuring cost-effective campaign delivery and adherence to financial processes.
- Deputise for the Donor Development and Legacies Lead as needed and contribute to cross-team initiatives to support integrated fundraising goals.
Person Specification:
- Proven experience in UK charity marketing or fundraising, with a focus on donor acquisition and relationship management, particularly within legacy or gift-in-will campaigns.
- Strong project management skills, including planning, execution, and evaluation of multi-channel marketing activities across traditional and digital platforms.
- Demonstrable ability to collaborate with internal teams and external agencies, providing clear briefs and constructive feedback to deliver impactful campaigns.
- Exceptional communication skills, both written and verbal, with the ability to create compelling content and build strong relationships with stakeholders.
- Analytical mindset with the ability to interpret data, measure campaign performance, and identify opportunities for innovation and improvement.
- Solid understanding of fundraising standards, UK and EU laws, and advertising regulations, with a commitment to ethical and compliant marketing practices.
What’s on offer:
- Gain exposure to a high-level strategy within a globally respected organisation, enhancing your professional profile and development in the charity sector.
- Play a key role in generating vital income through legacy giving, directly supporting the organisation's operations around the world.
- Work alongside a passionate, dynamic team across fundraising, communications, and digital sectors, fostering professional growth and knowledge sharing.
- Lead and shape innovative marketing campaigns with the opportunity to test new channels and creative approaches in a fast-paced environment.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application. We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Legacy Marketing Manager employer: THE TALENT SET
Contact Detail:
THE TALENT SET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Manager
✨Tip Number 1
Network with professionals in the charity sector, especially those involved in legacy marketing. Attend relevant events or webinars to connect with potential colleagues and learn about industry trends.
✨Tip Number 2
Familiarise yourself with the latest fundraising standards and regulations in the UK and EU. This knowledge will not only help you in interviews but also demonstrate your commitment to ethical practices in marketing.
✨Tip Number 3
Prepare to discuss specific multi-channel campaigns you've managed in the past. Highlight your project management skills and how you collaborated with teams to achieve successful outcomes.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've measured campaign performance in previous roles. Be prepared to suggest innovative strategies based on data insights.
We think you need these skills to ace Legacy Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in charity marketing or fundraising, particularly focusing on donor acquisition and legacy campaigns. Use specific examples to demonstrate your project management skills and successful campaign outcomes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the mission of the organisation. Explain how your skills and experiences align with the key responsibilities of the Legacy Marketing Manager role, and express your enthusiasm for making a meaningful impact.
Showcase Analytical Skills: In your application, emphasise your analytical mindset by providing examples of how you've monitored and reported on campaign performance in the past. Highlight any innovative strategies you implemented based on data analysis.
Demonstrate Compliance Knowledge: Mention your understanding of UK and EU laws, fundraising standards, and advertising regulations in your application. This will show that you are committed to ethical marketing practices and can maintain the organisation's reputation.
How to prepare for a job interview at THE TALENT SET
✨Understand the Mission
Before your interview, take some time to research the charity's mission and values. Being able to articulate how your skills align with their goals will show your genuine interest in the role and the organisation.
✨Showcase Your Campaign Experience
Prepare specific examples of past marketing campaigns you've led, particularly those focused on donor acquisition or legacy giving. Highlight your role in planning, execution, and evaluation to demonstrate your project management skills.
✨Be Data-Driven
Since the role involves monitoring campaign performance, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've analysed results and made recommendations for improvement.
✨Prepare for Compliance Questions
Familiarise yourself with UK and EU fundraising laws and ethical standards. Be prepared to discuss how you ensure compliance in your marketing practices, as this is crucial for maintaining the organisation's reputation.
