At a Glance
- Tasks: Lead digital growth across Amazon, TikTok Shop, and D2C channels.
- Company: Dynamic brand focused on innovative e-commerce strategies.
- Benefits: Up to £80,000 salary plus 20% bonus and hybrid working.
- Other info: Ideal for proactive thinkers ready to make a measurable impact.
- Why this job: Drive impactful digital strategies and shape the future of e-commerce.
- Qualifications: Experience in digital performance and e-commerce management required.
The predicted salary is between 51750 - 63250 £ per year.
Role: Head of Digital Performance/Ecommerce
My client is seeking an entrepreneurial and commercially driven Head of Digital Performance/E-Commerce to lead and accelerate their digital growth across Amazon, Tik Tok Shop and D2C, as well as supporting with retailer. com and new pureplay accounts.
This is a critical role responsible for defining the long-term digital/e-commerce strategy, building a scalable roadmap for growth, and delivering immediate commercial results.
The successful candidate will combine strategic thinking with operational excellence, taking ownership of channel performance while remaining hands-on in execution.
Key Responsibilities
- Lead the overall e-commerce strategy, driving growth and profitability across the brand's D2C website.
- Oversee website performance, trading activity, conversion rates and customer acquisition.
- Identify opportunities to improve the customer journey, user experience and online conversion.
- Manage promotional calendars, product launches, merchandising and online trading activity.
- Work closely with internal teams to ensure the website reflects brand positioning and commercial objectives.
- Amazon & Marketplace Management
- Take ownership of Amazon strategy and performance, driving revenue, visibility and market share.
- Oversee Amazon Seller Central/Vendor Central, product listings, SEO, content optimisation and advertising.
- Develop strategies to improve product rankings, organic visibility and conversion.
- Manage Amazon PPC campaigns, budgets and profitability.
- Identify opportunities to expand marketplace presence and maximise commercial performance.
- Tik Tok Shop & Social Commerce
- Lead the Tik Tok Shop strategy, developing the channel as a key revenue driver.
- Oversee product listings, promotions, affiliate partnerships and creator collaborations.
- Develop strategies around social commerce, livestream shopping and influencer-led sales.
- Monitor performance, identify growth opportunities and optimise activity to increase revenue and customer engagement.
- Digital Performance & Marketing
- Develop and execute the wider digital performance strategy across all online channels.
- Oversee paid media activity, including Google, Meta, Tik Tok and other relevant platforms.
- Manage customer acquisition costs, return on ad spend (ROAS) and overall marketing efficiency.
- Identify opportunities to scale campaigns while maintaining profitability.
- Work closely with creative and marketing teams to develop high-performing digital campaigns and content.
- Analytics, Reporting & Commercial Performance
- Own digital sales performance, forecasting, budgets and revenue targets.
- Analyse performance across all channels, identifying trends, opportunities and areas for improvement.
- Monitor key commercial KPIs, including revenue, conversion rates, AOV, CAC, ROAS and customer lifetime value.
- Use data and insights to inform commercial decisions and optimise channel performance.
- Report on digital performance and provide recommendations to senior leadership.
- The Ideal Candidate
- Proven experience in a senior digital, e-commerce or performance marketing position.
- Strong experience managing and growing Amazon, Tik Tok Shop and D2C/e-commerce channels.
- A strong understanding of digital trading, online marketplaces and social commerce.
- Demonstrable experience driving online revenue and improving commercial performance.
- Strong knowledge of performance marketing, paid media and customer acquisition.
- Experience managing digital budgets, forecasting and commercial targets.
- Highly analytical, commercially minded and confident using data to drive decisions.
- A proactive and strategic thinker who can identify opportunities and deliver measurable growth.
- Experience within beauty, skincare, cosmetics, fashion or FMCG would be advantageous.
Unfortunately, due to the anticipated high numbers of applications we will not be able to respond to every applicant.
If you have not received feedback within 14 days, your application may have been unsuccessful
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Head of Digital Performance / Ecommerce employer: The Talent of Tomorrow
Join a dynamic luxury beauty brand as a Business Development Manager in the vibrant London & South East region, where your passion for building relationships and driving new business will be rewarded with an attractive salary package, including uncapped commission and a car allowance. Our supportive work culture fosters personal growth and development, providing you with the tools and opportunities to thrive in the competitive beauty and hospitality sectors. With a strong portfolio of existing accounts and a focus on innovation, you'll have the chance to make a significant impact while enjoying the perks of working in one of the UK's most exciting markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Performance / Ecommerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Talent of Tomorrow are looking for when hiring for a Head of Digital Performance / Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Talent of Tomorrow for the Head of Digital Performance / Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Talent of Tomorrow as a Head of Digital Performance / Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Talent of Tomorrow’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Performance / Ecommerce.
We think you need these skills to ace Head of Digital Performance / Ecommerce
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Talent of Tomorrow, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Talent of Tomorrow's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Talent of Tomorrow. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Talent of Tomorrow
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Talent of Tomorrow uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Talent of Tomorrow. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
