At a Glance
- Tasks: Create engaging social media content for Instagram and TikTok to drive audience growth and e-commerce success.
- Company: Join News UK, a leading media business with a passion for storytelling.
- Benefits: Flexible freelance role with opportunities to showcase your creativity and skills.
- Other info: Collaborate with editorial and commercial teams in a dynamic and inclusive environment.
- Why this job: Make an impact by producing high-quality videos that resonate with audiences and boost sales.
- Qualifications: Experience in social media content creation and video production is essential.
The predicted salary is between 202.5 - 247.5 £ per hour.
Your role: As Social Media Editor you will create high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. Focusing on Instagram and TikTok as the key channels, you will lead hands-on production of video, including pitching ideas, writing scripts, filming both in-office and on-location, and editing polished video assets. Additionally, you’ll produce eye-catching carousel posts designed to spotlight trending products. This is a freelance role, situated within The Sun’s eCommerce department.
Day to day you will:
- Execute a video-first strategy to expand our reach and follower base by spotlighting the unique personalities and expertise of our eCommerce and editorial teams.
- Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
- Lead the social execution of our commerce content, gift guides, and product reviews to maximise affiliate revenue and drive e-commerce growth.
- Work closely with the editorial team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth.
- Monitor and report on audience metrics and advocate for the best possible visual storytelling.
What we’re looking for from you:
- Social expertise: Proven experience producing social content. Demonstrable experience putting people at the centre of the video production is preferable.
- Strategic mindset: Develop and execute our social media strategy with support from the wider team, and become the go-to for our team on social media for e-commerce.
- Short-form video expertise: Skills in filming and editing short-form video.
- Live commerce experience: Experience producing or hosting live streams and live shopping events (e.g., TikTok Shop, Instagram Live) is advantageous.
- E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliates or direct-to-consumer sales.
- Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
- Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.
Social Media Editor (Freelance) employer: The Sun
The Sun is an exceptional employer located in the vibrant heart of Greater London, offering a dynamic work culture that fosters creativity and innovation in video editing. With a strong emphasis on professional development, employees benefit from generous leave and comprehensive medical insurance, making it an ideal place for those looking to grow their careers while producing engaging content for a diverse audience. Join us to be part of a team that values your passion for storytelling and digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Editor (Freelance)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Media Editor (Freelance)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The Sun.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The Sun and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Media Editor (Freelance) at The Sun.
How to prepare for a job interview at The Sun
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The Sun.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The Sun. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The Sun.
