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- Tasks: Lead retention strategies to keep users engaged and loyal in a fast-paced environment.
- Company: Join News UK, a leading media business with a passion for storytelling.
- Benefits: Enjoy private medical insurance, gym discounts, generous holiday, and professional development opportunities.
- Why this job: Make a real impact on user engagement while working with a dynamic team.
- Qualifications: Experience in lifecycle marketing and data-driven decision-making is preferred.
- Other info: Embrace a hybrid work model and be part of a diverse, inclusive culture.
The predicted salary is between 40000 - 50000 £ per year.
You will be joining the Marketing team, with a focus on Retention, a data-driven and strategic group dedicated to deepening our relationship with our audience. We focus on understanding our customers' needs to ensure they continue to find value in our world-class journalism and digital products.
As our Retention Manager, you will be the driving force behind keeping our users engaged and loyal. Reporting to the Head of Retention, you will design and execute strategic initiatives that reduce churn and enhance the long-term value of our subscriber base in a fast-paced, digital-first environment.
Day to day you will:
- Drive the retention strategy to deliver measurable improvements in business growth.
- Build and optimise sophisticated churn prevention and reactivation journeys across multiple channels.
- Manage the retention offer strategy and annual renewal cycles to maximise save performance.
- Collaborate with product, data, and UX teams to enhance on-site journeys, with a specific focus on streamlining the online cancellation process.
- Analyse churn drivers and customer behaviour patterns to develop proactive retention measures.
- Report on key performance indicators including churn rate, tenure, and lifetime value, providing actionable recommendations to the wider business.
- Execute rigorous test-and-learn frameworks to constantly evolve lifecycle journey performance.
- Lead cross-functional projects alongside editorial, customer service, and product teams to ensure a joined-up customer experience.
What we’re looking for from you:
- Possession of a strategic mindset with a natural bias toward execution and delivery.
- Background in managing lifecycle or retention marketing, ideally within digital subscriptions or the media industry.
- Proficiency in using data and behavioural insights to inform complex decision-making.
- Direct experience in journey design, customer segmentation, and lifecycle automation tools.
- Ability to lead initiatives end-to-end while collaborating effectively across different departments.
If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.
Some of our benefits include:
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in-person/ virtual exercise classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.
Retention Manager employer: The Sun
Contact Detail:
The Sun Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at News UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your strategic mindset and execution skills.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle churn prevention or enhance user engagement. Being ready with specific examples will show you’re the right fit for the Retention Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who want to grow with us!
We think you need these skills to ace Retention Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for retention and customer engagement shine through. We want to see that you genuinely care about keeping users happy and loyal!
Be Data-Driven: Since we’re all about understanding our audience, make sure to highlight any experience you have with data analysis and how it’s helped you in previous roles. Numbers tell a story, and we want to hear yours!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Retention Manager role. We love seeing candidates who put in the effort.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at The Sun
✨Know Your Numbers
As a Retention Manager, you'll need to be data-savvy. Brush up on key metrics like churn rate and lifetime value before your interview. Be ready to discuss how you've used data in past roles to drive retention strategies.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic thinking and execution skills. Think about times when you designed successful retention initiatives or improved customer journeys. This will show that you can think critically and act decisively.
✨Collaborate Like a Pro
Since the role involves working with various teams, be prepared to talk about your experience in cross-functional collaboration. Share specific instances where you led projects alongside product, data, or UX teams to enhance customer experiences.
✨Be Ready to Discuss Churn Drivers
Understand common churn drivers in the media industry and be prepared to discuss them. Think about how you would analyse customer behaviour patterns and what proactive measures you would implement to reduce churn.