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- Tasks: Design eye-catching YouTube thumbnails that drive clicks and engagement.
- Company: Join The Sun, a leading media brand in the UK.
- Benefits: Enjoy flexible working, training opportunities, and wellness benefits.
- Why this job: Unleash your creativity and influence YouTube content with your designs.
- Qualifications: Strong design skills, proficiency in Adobe software, and a passion for YouTube.
- Other info: Collaborative environment with great career growth and diverse culture.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Thumbnail Designer role at The Sun. As a YouTube thumbnail designer, you will be responsible for developing and captivating click-worthy thumbnails that entice our audience to click, watch and engage with our YouTube content. You will be designing for multiple channels, primarily across Sport and Lifestyle, using your creative flair and understanding of YouTube trends to drive higher clickthrough rates and retention.
Responsibilities
- Thumbnail design: Create bold, engaging thumbnails that grab attention, encourage clicks, and reflect the tone of the content. Utilise image design software (Adobe suite) to execute your ideas.
- Audience analysis: Continuously research and analyse YouTube trends, audience preferences and competitor thumbnails to stay up to date with best practices and optimise our thumb strategy.
- A/B testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
- Performance tracking: Monitor CTRs and audience retention metrics associated with your thumbnail designs and make data-driven adjustments.
- Brand consistency: Apply existing brand guidelines where required to ensure consistency.
- Collaboration: Work closely with video teams to understand the editorial vision and ensure assets complement and elevate the final output.
- Efficiency: Deliver high-quality designs quickly in a fast-paced newsroom environment.
What we’re looking for
- Creative eye: Strong visual design skills, particularly in layout, typography, and colour for digital platforms, with a relevant portfolio of work.
- Attention to detail: Excellent attention to detail and a keen eye for visual aesthetics.
- Software skills: Proficiency in Adobe Photoshop and Illustrator (experience with other Adobe Creative Cloud tools is a plus).
- Data obsessive: Adept at analysing data and making data-driven decisions.
- Organised & flexible: Able to juggle multiple projects and adapt to changing priorities.
- Team player: Comfortable working collaboratively with editorial, social, and production teams.
- YouTube fanatic: Passionate about YouTube and digital platforms, with a keen interest and understanding of the wider creator space.
About News UK
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. We exist to promote a fair society, freedom of speech and a little bit of fun.
Life at News
Driven by passion and guided by principles, we represent, reflect and reach the nation, telling the stories that matter. We value diversity and are committed to representing the voices of the communities we serve. We champion a culture where everyone has the opportunity to contribute and thrive as we innovate and grow. At News UK, we support employee networks that foster a collaborative work culture. We offer a range of benefits and development opportunities.
Benefits
- Maternity leave up to 18 weeks full basic salary; paternity leave up to 2 weeks.
- Training opportunities with LinkedIn Learning access.
- Private medical insurance including coverage for pre-existing conditions.
- Discounted gym memberships and wellness options.
- Bikes for Work and Electric Car schemes.
- Access to exclusive events and discounts, including HarperCollins books and media brand events.
- Wellbeing benefits such as EAP, physio/massage and counselling.
- Generous pension scheme with employer contributions.
- 25 days holiday, plus bank holidays and volunteering days.
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive information in a different format or require accommodations, please contact careers@news.co.uk.
Thumbnail Designer in London employer: The Sun
Contact Detail:
The Sun Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Thumbnail Designer in London
✨Tip Number 1
Get your portfolio sorted! Make sure it showcases your best thumbnail designs and highlights your creative flair. We want to see how you can grab attention and reflect the tone of different content.
✨Tip Number 2
Stay on top of YouTube trends! Research what’s working for others in the industry and be ready to discuss how you can apply those insights to your designs. It shows you’re data-driven and passionate about the platform.
✨Tip Number 3
Practice your A/B testing skills! Be prepared to talk about how you’ve used performance data to tweak your designs in the past. This will show us that you’re not just creative, but also strategic.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace Thumbnail Designer in London
Some tips for your application 🫡
Show Off Your Creative Flair: When applying for the Thumbnail Designer role, make sure to showcase your best work in your portfolio. We want to see your unique style and how you can create eye-catching thumbnails that reflect the tone of our content.
Know Your Audience: Do a bit of homework on YouTube trends and audience preferences before you apply. Understanding what grabs attention will help us see how you can contribute to our click-through rates and retention.
Be Data-Driven: Mention any experience you have with A/B testing or performance tracking in your application. We love candidates who can analyse data and make informed design decisions to optimise our thumbnail strategy.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into the process smoothly. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Sun
✨Show Off Your Portfolio
Make sure to bring a well-curated portfolio showcasing your best thumbnail designs. Highlight projects that demonstrate your understanding of YouTube trends and audience engagement. This is your chance to visually impress them!
✨Know Your Audience
Before the interview, research The Sun's YouTube channels and their target audiences. Be prepared to discuss how you would tailor your designs to fit their specific needs and preferences. Showing that you understand their audience will set you apart.
✨Be Data-Driven
Familiarise yourself with key performance metrics like click-through rates (CTRs) and audience retention. Be ready to discuss how you’ve used data in past projects to inform your design choices. This shows you’re not just creative but also analytical.
✨Collaborate and Communicate
Emphasise your teamwork skills during the interview. Talk about how you’ve worked with video teams or other departments in the past. Being able to communicate effectively and collaborate will be crucial in this role, so make sure they see you as a team player.