Retention Strategist - Subscriptions & Growth in London

Your Team: You will be joining the Marketing team, with a focus on Retention, a data-driven and strategic group dedicated to deepening our relationship with our audience. We focus on understanding our customers' needs to ensure they continue to find value in our world-class journalism and digital products.

Your Role: As our Retention Manager, you will be the driving force behind keeping our users engaged and loyal. Reporting to the Head of Retention, you will design and execute strategic initiatives that reduce churn and enhance the long-term value of our subscriber base in a fast-paced, digital-first environment.

Day to day you will:

• Drive the retention strategy to deliver measurable improvements in business growth.
• Build and optimise sophisticated churn prevention and reactivation journeys across multiple channels.
• Manage the retention offer strategy and annual renewal cycles to maximise save performance.
• Collaborate with product, data, and UX teams to enhance on-site journeys, with a specific focus on streamlining the online cancellation process.
• Analyse churn drivers and customer behaviour patterns to develop proactive retention measures.
• Report on key performance indicators including churn rate, tenure, and lifetime value, providing actionable recommendations to the wider business.
• Execute rigorous test-and-learn frameworks to constantly evolve lifecycle journey performance.
• Lead cross-functional projects alongside editorial, customer service, and product teams to ensure a joined-up customer experience.

What we're looking for from you:

• Possession of a strategic mindset with a natural bias toward execution and delivery.
• Background in managing lifecycle or retention marketing, ideally within digital subscriptions or the media industry.
• Proficiency in using data and behavioural insights to inform complex decision-making.
• Direct experience in journey design, customer segmentation, and lifecycle automation tools.
• Ability to lead initiatives end-to-end while collaborating effectively across different departments.

If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. We are committed to representing the rich variety of voices that make up our society.

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year