At a Glance
- Tasks: Join The Sun Insight team to analyse data and enhance reader understanding.
- Company: The Sun, the UK's leading news brand with a rich history.
- Benefits: Enjoy competitive pay, health perks, and access to exclusive events.
- Other info: Be part of a diverse team that values innovation and community.
- Why this job: Make an impact by bridging insights and analytics in a dynamic environment.
- Qualifications: Experience in research or analysis, with strong Excel skills and creativity.
The predicted salary is between 29700 - 36300 £ per year.
The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms. The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your role: As an Insight Executive on The Sun Insight team, you’ll work closely with The Sun Analytics team, with both teams reporting into the Director of Data. Your role is to enhance our understanding of over 27m monthly readers, supporting marketing, editorial, and commercial projects through primary and secondary research and data analysis. This is a fast-paced, dynamic environment where each day brings new challenges and opportunities to influence key decisions. We value creativity, innovation, and data-driven decision-making, making this an ideal opportunity for someone looking to bridge the gap between traditional insight and modern analytics.
Day to day you will:
- Combine traditional research with data analytics to ensure the ‘Voice of the Consumer’ is at the heart of our decision-making.
- Manage the end-to-end process for the Sun Reader Panel, from scripting surveys to processing data. You will be comfortable working in Excel and survey platforms, while also utilising AI tools to help categorise and analyse large volumes of qualitative open-end responses more efficiently.
- Monitor and report on brand performance and project findings. You will be responsible for writing clear, punchy summaries. You’ll have the opportunity to use AI as a writing co-pilot to help draft initial summary documents, ensuring they are always refined by you to fit the unique tone of The Sun.
- Create clear and impactful debriefs. In addition to standard charting, you will explore AI-enhanced design tools to create compelling visual materials that bring our research findings to life for stakeholders.
- Use industry tools (TGI, YouGov) and internal dashboards to find the ‘why’ behind the numbers. You will also learn to use the semantic layers of tools like Omni, allowing you to dive deeper into analytical data using natural language queries.
- Work across various teams to identify knowledge gaps and provide the information needed to achieve business objectives.
What we’re looking for from you:
- Experience in an Insight, Research, or Analyst role, preferably within the media industry.
- Comfortable working with datasets and spreadsheets (Excel is a must) but, more importantly, able to see the patterns and stories that connect the data points.
- A proactive interest in how new technologies and AI can be used to improve research speed and quality.
- An ability to communicate creatively and succinctly. You can take a complex dataset and translate it into a meaningful story for our Editors or Marketers.
- Experience with (or a desire to learn) data tools like Tableau, or Omni.
- A positive, ‘can-do’ attitude with the initiative to find better ways of doing things.
Some of our benefits include:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
- Wide range of training available, plus full LinkedIn Learning access.
- Private medical insurance including coverage for pre-existing conditions.
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
- ‘Bikes for Work’ and ‘Electric Car’ scheme.
- Up to 60% discount on Harper Collins books.
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities.
- Access to wellbeing benefits such as EAP, physio/massage and counselling.
- A generous pension scheme with employer contributions of up to 5%.
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year.
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us to discuss how we can support you to perform at your best.
Insights Executive in London employer: The Sun
The Sun is an exceptional employer located in the vibrant heart of Greater London, offering a dynamic work culture that fosters creativity and innovation in video editing. With a strong emphasis on professional development, employees benefit from generous leave and comprehensive medical insurance, making it an ideal place for those looking to grow their careers while producing engaging content for a diverse audience. Join us to be part of a team that values your passion for storytelling and digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Executive in London
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at The Sun!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like The Sun, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Insights Executive in London
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for The Sun:When applying for the Insights Executive role at The Sun, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what The Sun produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at The Sun
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within The Sun. Show that you’re not just looking for a job, but a career in journalism.
