At a Glance
- Tasks: Dive into data, build audiences, and execute impactful CRM campaigns for a major media brand.
- Company: Join The Sun Marketing team at News UK, a leader in digital subscriptions.
- Benefits: Enjoy private medical insurance, gym discounts, generous holiday, and training opportunities.
- Other info: Hybrid work model fosters collaboration; we value potential as much as experience.
- Why this job: Make a real impact by enhancing customer experiences and driving engagement.
- Qualifications: Experience with CRM platforms and strong data querying skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Your team: This role sits within The Sun Marketing team, part of the wider Sun Customer Revenue Team. Whilst physical newspapers are still a key part of our business, driving digital subscriptions and audiences will be the key to future success. The customer is at the heart of everything we do and we are committed to creating long term loyal customers through driving engagement, improving customer experience and creating enhanced products that meet our customers evolving needs.
Your role: Are you a hands‑on CRM professional who thrives on diving into data platforms, building complex audiences, and executing flawless campaigns? As our CRM Data & Platform Executive, you will own the end‑to‑end technical delivery of our CRM campaigns, bringing data logic and multi‑channel journeys to life for a major media brand. We are looking for a platform expert who is highly comfortable working within a CEP, CRM, or CDP to build target audience segments, query data tables, and technically execute lifecycle journeys.
Day to day you will:
- Query, segment, and build target audience tables using our data and delivery platforms based on marketing briefs to ensure accurate deployment logic.
- Build, configure, and launch multi‑channel campaigns and automated journeys, including triggered lifecycles and single‑touchpoint push or email content.
- Conduct rigorous end‑to‑end QA, testing, and proofing of every campaign to validate dynamic content logic and verify technical setups.
- Apply strict naming conventions and UTM tracking parameters to ensure accurate performance measurement by the Data & Analytics team.
- Monitor automated workflows, delivery rates, and performance reporting to optimize future sends and flag any data discrepancies immediately.
- Partner with creative and strategic stakeholders to technically execute split tests and turn marketing briefs into high‑performing campaigns.
What we're looking for from you:
- Proven experience working heavily inside a modern Customer Engagement Platform (CEP), CRM, or Customer Data Platform (CDP) such as Adobe Campaign, Braze, or Salesforce Marketing Cloud.
- Strong technical background querying data tables and building segmented lists, with familiarity or experience in SQL being highly advantageous.
- Dedication to hands‑on execution, showing comfort with building audiences, proofing messages, setting up logic, and generating reports.
- Outstanding attention to detail, bringing precision to checking links, targeting rules, and managing technical deployments.
- Adaptability in a fast‑paced environment, maintaining strong accuracy and staying grounded while delivering high‑quality work under tight timelines.
- Strong collaboration and communication skills, making it easy for you to align effectively with both technical data teams and creative teams.
If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.
Some of our benefits include:
- Private medical insurance including coverage for pre‑existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full LinkedIn Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
CRM Data & Platform Executive employer: The Sun
At News UK, we pride ourselves on being an exceptional employer that values innovation and collaboration within our dynamic marketing team. As a CRM Data & Platform Executive, you will benefit from a supportive work culture that encourages professional growth through extensive training opportunities and a hybrid work model that fosters teamwork while allowing flexibility. With a comprehensive benefits package including private medical insurance, generous leave policies, and access to exclusive events, we are dedicated to creating a rewarding environment for our employees.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Data & Platform Executive
✨Tip Number 1
Get to know the company inside out! Research The Sun and its marketing strategies. Understanding their approach to customer engagement will help you tailor your conversations during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Show off your skills! Prepare to discuss specific projects where you've used CRM platforms or data analysis. Real-life examples will make you stand out and show you're ready for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace CRM Data & Platform Executive
Some tips for your application 🫡
Show Off Your Data Skills:When you're writing your application, make sure to highlight your experience with data platforms. We want to see how you've used tools like Adobe Campaign or Salesforce Marketing Cloud to build audience segments and execute campaigns.
Be Detail-Oriented:Attention to detail is key in this role! Mention any experiences where you’ve had to proof messages or check technical setups. We love candidates who can ensure everything runs smoothly and accurately.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We appreciate when applicants take the time to connect their background to what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at The Sun
✨Know Your Platforms
Make sure you’re well-versed in the Customer Engagement Platforms (CEP), CRM, or CDP mentioned in the job description. Brush up on your experience with tools like Adobe Campaign, Braze, or Salesforce Marketing Cloud, and be ready to discuss specific projects where you’ve used these platforms.
✨Data is Key
Since this role involves querying data tables and building segmented lists, it’s crucial to demonstrate your technical skills. Familiarise yourself with SQL basics and be prepared to explain how you’ve used data to drive successful campaigns in the past.
✨Attention to Detail
Highlight your meticulous nature by discussing how you ensure accuracy in campaign setups. Bring examples of how you’ve conducted QA testing and proofed messages to avoid errors, as this will show your commitment to delivering high-quality work.
✨Collaboration is Crucial
This role requires working closely with both technical and creative teams. Prepare to share experiences where you’ve successfully collaborated across departments, showcasing your communication skills and ability to align different perspectives towards a common goal.
