At a Glance
- Tasks: Create eye-catching YouTube thumbnails that drive clicks and engagement.
- Company: Join News UK, a leading media business with a vibrant culture.
- Benefits: Enjoy competitive pay, training opportunities, wellness benefits, and generous holiday.
- Other info: Collaborative environment with excellent growth opportunities and diverse employee networks.
- Why this job: Be part of a creative team shaping engaging content for millions.
- Qualifications: Strong design skills, proficiency in Adobe software, and a passion for YouTube.
The predicted salary is between 30000 - 40000 £ per year.
Join to apply for the Thumbnail Designer role at The Sun. As a YouTube thumbnail designer, you will be responsible for developing and captivating click-worthy thumbnails that entice our audience to click, watch and engage with our YouTube content. You will be designing for multiple channels, primarily across Sport and Lifestyle, using your creative flair and understanding of YouTube trends to drive higher clickthrough rates and retention.
Responsibilities:
- Thumbnail design: Create bold, engaging thumbnails that grab attention, encourage clicks, and reflect the tone of the content. Utilise image design software (Adobe suite) to execute your ideas.
- Audience analysis: Continuously research and analyse YouTube trends, audience preferences and competitor thumbnails to stay up to date with best practices and optimise our thumb strategy.
- A/B testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
- Performance tracking: Monitor CTRs and audience retention metrics associated with your thumbnail designs and make data-driven adjustments.
- Brand consistency: Apply existing brand guidelines where required to ensure consistency.
- Collaboration: Work closely with video teams to understand the editorial vision and ensure assets complement and elevate the final output.
- Efficiency: Deliver high-quality designs quickly in a fast-paced newsroom environment.
What we’re looking for:
- Creative eye: Strong visual design skills, particularly in layout, typography, and colour for digital platforms, with a relevant portfolio of work.
- Attention to detail: Excellent attention to detail and a keen eye for visual aesthetics.
- Software skills: Proficiency in Adobe Photoshop and Illustrator (experience with other Adobe Creative Cloud tools is a plus).
- Data obsessive: Adept at analysing data and making data-driven decisions.
- Organised & flexible: Able to juggle multiple projects and adapt to changing priorities.
- Team player: Comfortable working collaboratively with editorial, social, and production teams.
- YouTube fanatic: Passionate about YouTube and digital platforms, with a keen interest and understanding of the wider creator space.
About News UK:
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. We exist to promote a fair society, freedom of speech and a little bit of fun.
Life at News:
Driven by passion and guided by principles, we represent, reflect and reach the nation, telling the stories that matter. We value diversity and are committed to representing the voices of the communities we serve. We champion a culture where everyone has the opportunity to contribute and thrive as we innovate and grow. At News UK, we support employee networks that foster a collaborative work culture. We offer a range of benefits and development opportunities.
Benefits:
- Maternity leave up to 18 weeks full basic salary; paternity leave up to 2 weeks.
- Training opportunities with LinkedIn Learning access.
- Private medical insurance including coverage for pre-existing conditions.
- Discounted gym memberships and wellness options.
- Bikes for Work and Electric Car schemes.
- Access to exclusive events and discounts, including HarperCollins books and media brand events.
- Wellbeing benefits such as EAP, physio/massage and counselling.
- Generous pension scheme with employer contributions.
- 25 days holiday, plus bank holidays.
Thumbnail Designer in Cardiff employer: The Sun
The Sun is an exceptional employer located in the vibrant heart of Greater London, offering a dynamic work culture that fosters creativity and innovation in video editing. With a strong emphasis on professional development, employees benefit from generous leave and comprehensive medical insurance, making it an ideal place for those looking to grow their careers while producing engaging content for a diverse audience. Join us to be part of a team that values your passion for storytelling and digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Thumbnail Designer in Cardiff
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like The Sun.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like The Sun, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Thumbnail Designer in Cardiff
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work The Sun does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at The Sun.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at The Sun. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at The Sun.
How to prepare for a job interview at The Sun
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to The Sun. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
