At a Glance
- Tasks: Lead the Betting & Gaming Sales team to drive premium advertising revenues and build client relationships.
- Company: Join News UK, a dynamic media company with a collaborative culture.
- Benefits: Enjoy private medical insurance, gym discounts, generous holiday, and professional development opportunities.
- Other info: Hybrid work model with a focus on collaboration and innovation.
- Why this job: Make an impact in a fast-paced environment while pioneering new revenue opportunities.
- Qualifications: Proven success in digital media sales and strong understanding of agency and betting client structures.
The predicted salary is between 40000 - 50000 £ per year.
Your Team
You will be part of the highly collaborative Betting & Gaming (B&G) Sales team, working closely with the agency‑facing sales team, editorial, and affiliate teams.
The purpose of this team is to implement outstanding media solutions and develop new revenue opportunities across The Sun and News UK’s suite of products.
Your Role
As the Lead on all direct bookmaker brands, you will take charge of driving premium advertising revenues across Sun Original Video, Digital Display, and Sun Print products.
This is an exciting opportunity to operate at a senior level, building and maintaining excellent relationships with clients and agencies while pioneering new platforms and revenue‑driving growth opportunities.
Day to day you will
- Capitalise on an established network of senior‑level industry decision‑makers to drive engagement through high‑value meetings across the UK and internationally.
- Explore and build new routes to revenue through commercial partnerships across display, video, content, affiliates, data matching, and sponsorships.
- Adopt an analytical approach to sales strategy by leveraging first‑party data.
- Mobilise cross‑functional teams to deliver exceptional commercial campaigns and category‑leading creative work.
- Produce precise analytical, pipeline, and financial forecasts to support strategic decision‑making while maintaining meticulous CRM records.
What we’re looking for from you
- Expertise in navigating the broader media landscape to design and pitch high‑performing, multi‑platform campaigns grounded in audience insights.
- A proven track record of commercial success within a fast‑paced digital media sales environment, specifically driving revenue across video partnerships and display advertising.
- Exceptional understanding of agency and betting client structures, their unique buying processes, and an established contact base within the industry.
- The ability to interrogate client briefs effectively and constructively challenge assumptions to uncover deeper insights and unlock incremental revenue.
- The confidence to think holistically and collaborate with broader personnel to deliver integrated, high‑impact solutions.
- A relentless drive to source new business, influence senior stakeholders’ buying decisions, and deploy advanced negotiation skills to close complex deals.
At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office.
This approach fosters collaboration, innovation, and team spirit within our workspace.
Certain roles may necessitate additional in‑office days; please discuss this with your recruiter for specific requirements.
Benefits
- Private medical insurance including coverage for pre‑existing conditions
- Discounted gym memberships, free Class Pass at home, weekly in‑person/virtual exercise classes
- Bikes for Work and Electric Car scheme
- Up to 60% discount on Harper Collins books
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Access to exclusive events and competitions with exciting brands such as talk SPORT, Virgin Radio UK & The Times; weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- Generous pension scheme with employer contributions of up to 5%
- Wide range of training available, plus full Linked In Learning access
- 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process.
If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know.
You can contact us at to discuss how we can support you to perform at your best.
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Betting & Gaming Sales Director employer: The Sun
The Sun is an exceptional employer located in the vibrant heart of Greater London, offering a dynamic work culture that fosters creativity and innovation in video editing. With a strong emphasis on professional development, employees benefit from generous leave and comprehensive medical insurance, making it an ideal place for those looking to grow their careers while producing engaging content for a diverse audience. Join us to be part of a team that values your passion for storytelling and digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Betting & Gaming Sales Director
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Betting & Gaming Sales Director at The Sun, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Sun. Tailor your message to explain why you’re drawn to them and how you can contribute as a Betting & Gaming Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Betting & Gaming Sales Director
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Sun:When writing your cover letter, make sure to tailor your message specifically for The Sun. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Sun
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Sun that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Sun that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Sun’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
