Assistant Director of Sales

The Store Hotel is a lifestyle luxury hotel set in the heart of Oxford. We sit in the building of the historic department store and Oxford institution, Boswells. Our 101-bedroom hotel will delight guests with a sense of curiosity and wonder, reflecting the rich heritage of the building’s former life. At The Store, Oxford, we don’t just offer jobs—we offer careers that inspire! We’re passionate about delivering exceptional guest experiences, and we’re looking for a warm, proactive, and service-driven professional to help us continue raising the bar.

Our growing team is already full of dedicated and passionate professionals working hard to see The Store bring a new and refreshed lifestyle luxury hotel experience to the city of Oxford. The Store Hotel Oxford, the city’s only luxury lifestyle property opened in May 2024, is seeking a dynamic and experienced Assistant Director of Sales to lead its strategic sales efforts. This is a key leadership position responsible for driving revenue growth across Leisure, Groups, and MICE markets while guiding and mentoring a high-performing sales team. You are proactive, polished, and personable. You lead by example, embodying the values of The Store Hotel and fostering a supportive, innovative, and guest-focused environment. You thrive in a high-performance culture and are passionate about building lasting client relationships.

Here’s what the role is all about: Are you a driven sales leader with a passion for hospitality and a knack for building strong client relationships? We’re on the lookout for a confident and commercially savvy Assistant Director of Sales to support our sales team, drive revenue, and help shape the future of The Store. If you thrive on targets, teamwork, and turning enquiries into bookings, we want to hear from you!

• Support the Director of Sales in developing and executing the hotel’s sales strategy
• Manage key accounts, attend shows and proactively seek new business opportunities across corporate, leisure, MICE, and group segments
• Lead, coach, and inspire a team of sales executives/coordinators to achieve revenue targets
• Conduct site visits, attend networking events, trade shows, and client meetings to build relationships and promote the hotel
• Monitor market trends, competitor activity, and customer feedback to identify growth opportunities
• Collaborate with the marketing team on campaigns and promotional strategies
• Assist in preparing reports, sales forecasts, and performance analysis
• Ensure the CRM system is accurately maintained and utilised for tracking leads and activity
• Maintain high standards of professionalism and service delivery in all client interactions and support the sales team with the handling of large group enquiries

• Previous experience in a senior sales role within the hospitality industry (ideally 4* or 5* environment)
• Proven track record in meeting or exceeding sales targets
• Strong communication, negotiation, and presentation skills
• Excellent organisational and time management abilities
• A team player with a hands-on approach and positive energy
• Knowledge of sales systems and CRM tools (e.g., Delphi, Opera, or similar)

Hours are full time, 40 per week Monday to Friday with the odd evening and weekend. Delicious meals on duty 11am and 5pm. Ongoing training provided - both in house and external. Career progression and development - we invest in our people. 33 days annual leave. Royal Cars taxis 50% discount to and from work. Refer a Friend Scheme receive £250 for the referral (£500 if you refer chefs). Review bonus £25 per mention. Access to Wagestream. 25% off treatments in our spa and 50% off products. Discount on rooms and food and beverage. Hospitality Rewards: access to health and wellbeing benefits, online GP, Health Heroes mental health support, and high street discounts, 35% off gyms all over the UK and 50% off at nationwide cinemas. Opportunities to win raffle prizes. Exceptional induction game and programme - this is the most fun you will have on your induction day - we promise! Opportunities to socialise and celebrate big moments together - birthdays, work anniversaries and big life moments! Team Awards. Fundraising initiatives - we support the community and like to give back, in 2023 and 2024 we walked for wellbeing supporting Hospitality Action. Go green - come and work with a company that is committed to creating a greener planet, by looking at how we can reduce our carbon footprint - we have a green team who ensure we are on track, come and play your part in that.

We’ve got 4 Brand Pillars that will also help you thrive: Legacy - The Store celebrates its rich history as a beloved department store, in the heart of Oxford, and pays tribute to the building’s past by carrying forward a legacy of enchanting guests with a sense of delight and wonder. Discovery - Like its predecessor, The Store is a place of discovery, offering a myriad of spaces to explore and uncover, from the luxurious spa to its diverse range of dining experiences, window displays and seasonal pop-ups. Innovation - The Store is more than just a hotel it’s a hub of innovation and change that constantly seeks to improve the guest experience through varying design, evolving installations and innovative food, drink and services. Community - As a former pillar of the community, The Store remains committed to supporting and engaging with the local community through various initiatives and events that bring people together.

At The Store, we value diversity. We are committed to providing an inclusive and supportive environment as we believe diversity fosters a more innovative, creative, dynamic, and nurturing culture. We are striving to create a culture that fully represents our four brand pillars: Legacy, Discovery, Innovation and Community – including all the communities we serve. We are an equal opportunity employer, and all applicants will be considered for employment regardless of race, age, ethnicity, religion, sexual orientation, gender, gender identity, family or parental status, or disability status.