At a Glance
- Tasks: Lead the B2B channel for a fast-growing health & wellness brand.
- Company: Join a dynamic challenger brand with strong D2C growth.
- Benefits: Opportunity to make a significant impact and grow your career.
- Other info: High-autonomy role with potential for serious career growth.
- Why this job: Be at the forefront of building a thriving B2B strategy.
- Qualifications: Experience in trade sales and strong relationship-building skills.
The predicted salary is between 60000 - 80000 £ per year.
Remote (Ideally based in Greater London or within the South of England). This is the kind of role people normally join after the exciting bit has already happened. The structure’s built. The accounts are established. The founder is no longer involved. And half the job becomes internal meetings about forecasting templates. This isn’t that. A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly. The brand already has momentum. Strong D2C growth. Retailers approaching them directly. Existing listings with recognised health retailers and growing wholesaler relationships. Now they want someone commercially sharp to scale it.
You’ll own the B2B channel across health retail, pharmacy, premium grocery and wholesale - opening new accounts, growing existing ones and building the strategy alongside the founder. There’s also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities… not just free sample distribution exercises. They’re looking for someone who understands the health & wellness space – supplements, sports nutrition, natural products or premium FMCG – and already knows how to build relationships with buyers that actually lead somewhere.
You’ll need to bring:
- Experience growing trade or national accounts
- Existing contacts across health retail, pharmacy or grocery
- Strong commercial instinct and relationship-building ability
- Trade show experience
- The ability to thrive in a high-autonomy environment
Long term, this role has serious scope as the commercial function grows. For the right person, this is a chance to join a challenger brand at exactly the right stage – where there’s already momentum, but still huge room to make your mark. This is an urgent role, with an ideal start date in July (or as soon as possible).
Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation.
Head of Trade Sales in London employer: The Sterling Choice
Join a dynamic and fast-growing health & wellness challenger brand as the Head of Trade Sales, where you'll have the unique opportunity to shape the B2B channel from the ground up. With a strong focus on employee growth and a culture that values autonomy and innovation, this role offers the chance to make a significant impact in a thriving market. Located ideally in Greater London or the South of England, you will benefit from a supportive work environment that encourages collaboration and creativity, alongside exciting opportunities for professional development.
