At a Glance
- Tasks: Lead the B2B sales strategy for a fast-growing health & wellness brand.
- Company: Join an innovative challenger brand in the health & wellness sector.
- Benefits: Competitive salary, bonus, car allowance, and growth opportunities.
- Other info: Exciting opportunity to shape the future of a growing brand.
- Why this job: Make a real impact by building relationships and scaling the B2B channel.
- Qualifications: Experience in trade sales and strong relationship-building skills required.
The predicted salary is between 70000 - 75000 £ per year.
Health & Wellness Challenger Brand
Remote (Ideally based in Greater London or within the South of England).
£70,000 - £75,000 + 25% Bonus + Car Allowance
This is the kind of role people normally join after the exciting bit has already happened. The structure’s built. The accounts are established. The founder is no longer involved. And half the job becomes internal meetings about forecasting templates. This isn’t that.
A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly. The brand already has momentum. Strong D2C growth. Retailers approaching them directly. Existing listings with recognised health retailers and growing wholesaler relationships. Now they want someone commercially sharp to scale it.
You’ll own the B2B channel across health retail, pharmacy, premium grocery and wholesale - opening new accounts, growing existing ones and building the strategy alongside the founder. There’s also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities… not just free sample distribution exercises.
They’re looking for someone who understands the health & wellness space - supplements, sports nutrition, natural products or premium FMCG - and already knows how to build relationships with buyers that actually lead somewhere.
You’ll need to bring:
- Experience growing trade or national accounts
- Existing contacts across health retail, pharmacy or grocery
- Strong commercial instinct and relationship-building ability
- Trade show experience
- The ability to thrive in a high-autonomy environment
Long term, this role has serious scope as the commercial function grows. For the right person, this is a chance to join a challenger brand at exactly the right stage - where there’s already momentum, but still huge room to make your mark.
This is an urgent role, with an ideal start date in July (or as soon as possible). Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation.
Head of Trade Sales employer: The Sterling Choice
Join a dynamic health & wellness challenger brand as the Head of Trade Sales, where you'll have the unique opportunity to shape the B2B channel from the ground up. With a strong focus on employee growth and a culture that values autonomy and innovation, this role offers competitive compensation, including a generous bonus and car allowance, all while working remotely from Greater London or the South of England. Be part of a fast-growing team that is not just about maintaining momentum but actively seeking to expand and create meaningful commercial relationships in the health retail space.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade Sales
✨Tip Number 1
Network like a pro! Reach out to your contacts in the health & wellness space and let them know you're on the lookout for opportunities. You never know who might have a lead or can introduce you to someone at a company you're interested in.
✨Tip Number 2
Get ready for those trade shows! Research upcoming industry exhibitions and plan to attend. These events are goldmines for making connections and showcasing your expertise. Make sure to have your elevator pitch ready to impress potential employers.
✨Tip Number 3
Showcase your commercial instincts! When you get the chance to chat with potential employers, be prepared to discuss how you've successfully built relationships with buyers in the past. Share specific examples that highlight your ability to drive sales and grow accounts.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It gives us a better chance to connect with you and understand your fit for the role. Plus, it shows you're serious about joining a fast-growing challenger brand!
We think you need these skills to ace Head of Trade Sales
Some tips for your application 🫡
Show Your Passion for Health & Wellness:When writing your application, let your enthusiasm for the health and wellness industry shine through. We want to see how your experience aligns with our mission and how you can contribute to our growth in this exciting space.
Highlight Your Trade Sales Experience:Make sure to emphasise your previous experience in trade sales, especially in health retail or grocery. We’re looking for someone who can hit the ground running, so share specific examples of how you've successfully built relationships and grown accounts.
Be Strategic and Commercially Savvy:In your application, demonstrate your commercial instincts and strategic thinking. We want to know how you plan to scale our B2B channel and turn trade shows into real opportunities, so don’t hold back on your ideas!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Plus, it makes it easier for us to get in touch with you!
How to prepare for a job interview at The Sterling Choice
✨Know Your Market
Before the interview, dive deep into the health & wellness sector. Understand current trends, key players, and what makes this brand stand out. Being able to discuss market dynamics will show your genuine interest and expertise.
✨Showcase Your Relationships
Prepare to talk about your existing contacts in health retail, pharmacy, and grocery. Have specific examples ready that demonstrate how you've built and leveraged these relationships to drive sales. This will highlight your ability to hit the ground running.
✨Trade Show Success Stories
Since trade shows are a big part of this role, come armed with examples of how you've turned past exhibitions into successful commercial opportunities. Discuss strategies you used and the outcomes achieved to illustrate your capability.
✨Emphasise Autonomy and Initiative
This position requires someone who thrives in a high-autonomy environment. Be ready to share instances where you've taken the lead on projects or initiatives, showcasing your proactive approach and ability to work independently.
