Head of Trade Sales in England

Head of Trade Sales in England

England Full-Time 70000 - 75000 £ / year (est.) No working from home possible
The Sterling Choice

At a Glance

  • Tasks: Lead the B2B sales strategy for a fast-growing health & wellness brand.
  • Company: Join a dynamic challenger brand in the health & wellness sector.
  • Benefits: Competitive salary, bonus, car allowance, and growth opportunities.
  • Other info: Exciting opportunity to shape the future of a thriving brand.
  • Why this job: Make a real impact by building relationships and scaling the B2B channel.
  • Qualifications: Experience in trade sales and strong relationship-building skills required.

The predicted salary is between 70000 - 75000 £ per year.

A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly. The brand already has momentum with strong D2C growth, retailers approaching them directly, existing listings with recognised health retailers, and growing wholesaler relationships.

You'll own the B2B channel across health retail, pharmacy, premium grocery, and wholesale - opening new accounts, growing existing ones, and building the strategy alongside the founder. There's also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities.

They're looking for someone who understands the health & wellness space - supplements, sports nutrition, natural products, or premium FMCG - and already knows how to build relationships with buyers that actually lead somewhere.

You will need to bring:

  • Experience growing trade or national accounts
  • Existing contacts across health retail, pharmacy, or grocery
  • Strong commercial instinct and relationship-building ability
  • Trade show experience
  • The ability to thrive in a high-autonomy environment

Long term, this role has serious scope as the commercial function grows. For the right person, this is a chance to join a challenger brand at exactly the right stage - where there's already momentum, but still huge room to make your mark. This is an urgent role, with an ideal start date in July (or as soon as possible).

Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation.

Head of Trade Sales in England employer: The Sterling Choice

Join a dynamic health & wellness challenger brand that offers an exciting opportunity to shape the B2B sales strategy from the ground up. With a strong focus on employee growth, a collaborative work culture, and the chance to make a significant impact in a fast-paced environment, this role is perfect for those looking to thrive in a high-autonomy setting. Located remotely with a preference for candidates in Greater London or the South of England, you'll enjoy competitive compensation, a generous bonus structure, and the unique advantage of being part of a brand poised for substantial growth.

The Sterling Choice

Contact Details:

The Sterling Choice Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Trade Sales in England

Tip Number 1

Network like a pro! Reach out to your contacts in the health and wellness space. Let them know you're on the lookout for opportunities, especially in trade sales. You never know who might have a lead or can introduce you to someone at a company you're eyeing.

Tip Number 2

Get ready for those trade shows! Brush up on your pitch and be prepared to showcase how you can turn those events into real business opportunities. Remember, it’s all about building relationships that lead to sales, not just handing out samples.

Tip Number 3

Research the brands you want to work with. Understand their products, their market position, and their competitors. This knowledge will help you stand out in conversations and show that you're genuinely interested in contributing to their growth.

Tip Number 4

Apply through our website! We’re all about connecting talent with great opportunities. Make sure your application highlights your experience in growing trade accounts and your existing contacts in the industry. Let’s get you that dream job!

We think you need these skills to ace Head of Trade Sales in England

B2B Sales
Account Management
Commercial Strategy
Relationship Building
Trade Show Experience
Health & Wellness Industry Knowledge
Networking Skills

Some tips for your application 🫡

Show Your Passion for Health & Wellness:When you're writing your application, let your enthusiasm for the health and wellness industry shine through. We want to see that you’re not just looking for any job, but that you genuinely care about making a difference in this space.

Highlight Relevant Experience:Make sure to showcase your experience in growing trade or national accounts. We’re looking for someone who can hit the ground running, so don’t be shy about sharing specific examples of your past successes in the B2B channel.

Demonstrate Relationship-Building Skills:We need someone who knows how to build relationships with buyers that lead to real results. In your application, include anecdotes that illustrate your ability to connect with people and turn those connections into successful partnerships.

Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at The Sterling Choice

Know Your Market

Before the interview, dive deep into the health and wellness sector. Understand current trends, key players, and what makes this brand stand out. This knowledge will help you demonstrate your commercial instinct and show that you're genuinely interested in the role.

Showcase Your Network

Since they’re looking for someone with existing contacts in health retail, pharmacy, or grocery, be ready to discuss your connections. Prepare specific examples of how you've leveraged these relationships in the past to drive sales or open new accounts.

Prepare for Trade Show Scenarios

Given the emphasis on turning trade shows into commercial opportunities, think of past experiences where you successfully navigated such events. Be ready to share strategies you used to engage buyers and convert leads into sales.

Emphasise Autonomy and Initiative

This role requires thriving in a high-autonomy environment, so come prepared with examples of when you've taken the initiative in previous roles. Highlight how you’ve built strategies or driven projects independently, showcasing your ability to make an impact.