At a Glance
- Tasks: Lead the B2B sales strategy for a fast-growing health & wellness brand.
- Company: Join a dynamic challenger brand in the health & wellness sector.
- Benefits: Competitive salary, bonus, car allowance, and growth opportunities.
- Other info: High-autonomy role with significant potential for career advancement.
- Why this job: Make a real impact by building relationships and scaling the B2B channel.
- Qualifications: Experience in trade sales and strong relationship-building skills required.
The predicted salary is between 70000 - 75000 £ per year.
Health & Wellness Challenger Brand
Remote (Ideally based in Greater London or within the South of England).
£70,000 - £75,000 + 25% Bonus + Car Allowance
This is the kind of role people normally join after the exciting bit has already happened. The structure's built. The accounts are established. The founder is no longer involved. And half the job becomes internal meetings about forecasting templates. This isn't that.
A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly. The brand already has momentum. Strong D2C growth. Retailers approaching them directly. Existing listings with recognised health retailers and growing wholesaler relationships. Now they want someone commercially sharp to scale it.
You'll own the B2B channel across health retail, pharmacy, premium grocery and wholesale - opening new accounts, growing existing ones and building the strategy alongside the founder. There's also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities… not just free sample distribution exercises.
They're looking for someone who understands the health & wellness space - supplements, sports nutrition, natural products or premium FMCG - and already knows how to build relationships with buyers that actually lead somewhere.
You'll need to bring:
- Experience growing trade or national accounts
- Existing contacts across health retail, pharmacy or grocery
- Strong commercial instinct and relationship-building ability
- Trade show experience
- The ability to thrive in a high-autonomy environment
Long term, this role has serious scope as the commercial function grows. For the right person, this is a chance to join a challenger brand at exactly the right stage - where there's already momentum, but still huge room to make your mark.
This is an urgent role, with an ideal start date in July (or as soon as possible). Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation.
Head of Trade Sales in West Bromwich employer: The Sterling Choice Ltd
Join a dynamic and stable manufacturing business that values its employees and fosters a culture of continuous improvement. As a Site Services Engineer, you will benefit from ongoing training and development opportunities while playing a crucial role in maintaining essential site infrastructure. With a competitive salary and a supportive work environment, this is an excellent opportunity for those looking to grow their careers in a fast-paced setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade Sales in West Bromwich
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Trade Sales at The Sterling Choice Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Sterling Choice Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Trade Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Trade Sales in West Bromwich
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Sterling Choice Ltd:When writing your cover letter, make sure to tailor your message specifically for The Sterling Choice Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Sterling Choice Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Sterling Choice Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Sterling Choice Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Sterling Choice Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
