At a Glance
- Tasks: Lead the B2B sales strategy and build relationships in health retail and pharmacy.
- Company: Fast-growing health & wellness challenger brand with strong D2C growth.
- Benefits: Competitive salary, bonus, car allowance, and opportunity for significant impact.
- Other info: High-autonomy role with potential for career growth in a dynamic environment.
- Why this job: Join at a pivotal moment to shape the future of a thriving brand.
- Qualifications: Experience in trade sales, strong commercial instincts, and industry contacts.
The predicted salary is between 70000 - 75000 £ per year.
A fast-growing health & wellness challenger brand is hiring its first dedicated Head of Trade Sales to build the B2B channel properly. The brand already has momentum with strong D2C growth, retailers approaching them directly, existing listings with recognised health retailers, and growing wholesaler relationships.
You will own the B2B channel across health retail, pharmacy, premium grocery, and wholesale - opening new accounts, growing existing ones, and building the strategy alongside the founder. There is also a major industry exhibition in September, so they need someone who can turn trade shows into genuine commercial opportunities.
They are looking for someone who understands the health & wellness space - supplements, sports nutrition, natural products, or premium FMCG - and already knows how to build relationships with buyers that lead somewhere.
You will need to bring:
- Experience growing trade or national accounts
- Existing contacts across health retail, pharmacy, or grocery
- Strong commercial instinct and relationship-building ability
- Trade show experience
- The ability to thrive in a high-autonomy environment
Long term, this role has serious scope as the commercial function grows. For the right person, this is a chance to join a challenger brand at exactly the right stage - where there's already momentum, but still huge room to make your mark. This is an urgent role, with an ideal start date in July (or as soon as possible).
Apply below and either Daniel or Oliver at The Sterling Choice will be in touch for a confidential conversation.
Head of Trade Sales employer: The Sterling Choice Ltd
Join a dynamic health & wellness challenger brand as the Head of Trade Sales, where you'll have the unique opportunity to shape the B2B channel from the ground up. With a strong focus on employee growth and a culture that values autonomy and innovation, this role offers competitive compensation, including a generous bonus and car allowance, all while working remotely in the vibrant Greater London area. Be part of a fast-paced environment that encourages meaningful contributions and rewards your commercial acumen with significant career advancement potential.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Trade Sales
✨Tip Number 1
Network like a pro! Reach out to your existing contacts in the health and wellness space. Let them know you're on the lookout for opportunities, and who knows? They might just have a lead or two that could land you that Head of Trade Sales role.
✨Tip Number 2
Get ready for those trade shows! Brush up on your pitch and be prepared to showcase how you can turn those events into real business opportunities. Remember, it’s all about building relationships, so don’t just hand out samples—make connections!
✨Tip Number 3
Research the brand inside out. Understand their current B2B strategy and think about how you can enhance it. When you get that interview, show them you’re not just another candidate; you’re the one who can take their trade sales to the next level.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who want to make a difference in the health and wellness industry.
We think you need these skills to ace Head of Trade Sales
Some tips for your application 🫡
Show Your Passion for Health & Wellness:When you're writing your application, let your enthusiasm for the health and wellness industry shine through. We want to see that you genuinely care about the products and the impact they have on people's lives.
Highlight Your Trade Sales Experience:Make sure to emphasise your experience in growing trade or national accounts. We’re looking for someone who can hit the ground running, so share specific examples of how you've built relationships with buyers and turned them into successful partnerships.
Be Strategic About Your Achievements:Don’t just list your past roles; tell us about your achievements in a way that aligns with our goals. We want to know how you’ve contributed to growth in previous positions, especially in B2B channels.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The Sterling Choice Ltd
✨Know Your Market
Before the interview, dive deep into the health and wellness sector. Familiarise yourself with current trends, key players, and the brand's position in the market. This will not only show your passion but also your understanding of the landscape they operate in.
✨Showcase Your Network
Since they’re looking for someone with existing contacts in health retail and pharmacy, be ready to discuss your connections. Prepare examples of how you've leveraged these relationships in the past to drive sales or open new accounts.
✨Prepare for Trade Show Scenarios
Given the emphasis on turning trade shows into commercial opportunities, think of specific instances where you’ve successfully navigated such events. Be ready to share strategies you’ve used to engage buyers and convert leads into sales.
✨Demonstrate Autonomy and Initiative
This role requires thriving in a high-autonomy environment. Prepare to discuss times when you took the initiative to drive projects forward without much oversight. Highlight your ability to strategise and execute plans independently.
