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For Companies At a Glance
- Tasks: Support sales with data-driven insights and enhance advertising effectiveness.
- Company: The Standard is a dynamic media company delivering news and culture to Londoners.
- Benefits: Enjoy a collaborative environment, opportunities for growth, and a focus on diversity.
- Why this job: Join a fast-paced team and develop expertise in media research and storytelling.
- Qualifications: Experience in media insights, strong analytical skills, and proficiency in PowerPoint and Excel.
- Other info: Ideal for those passionate about leveraging data in commercial strategies.
The predicted salary is between 28800 - 42000 £ per year.
Who We Are
The Standard is a media company that offers news and culture for Londoners, everywhere. We deliver content through digital, audio, video, and social platforms, as well as a new weekly print product called The London Standard. We also create live experiences and events and collaborate with a number of OOH partners. Our headquarters are located in Finsbury Square, London.
About you
You have experience working in commercial media insight teams and will support the commercial sales team by delivering actionable data-driven insights that enhance advertising pitches, campaign effectiveness, and lead generation. You will work closely with sales, shared services, and the data team to help drive revenue growth through compelling audience narratives and highlighting opportunities.
Skills and Experience
- Experience in media insights, research, or analytics.
- Strong analytical skills with the ability to interpret and present data clearly.
- Knowledge of media research tools such as TGI, PAMCo, and Ipsos.
- Proficiency in PowerPoint and Excel to create sales-facing materials.
- Ability to manage multiple projects and deliver insights to tight deadlines.
- A curious, proactive mindset with a passion for leveraging data and technology in commercial strategies.
- Strong collaborative skills, able to work across teams including sales, shared services, and data teams.
The Team and Role Purpose
The Insights team supports The Standard’s commercial operation by providing data-driven intelligence to strengthen advertising pitches and drive revenue growth. As an Insights Executive, you will assist in gathering, analysing, and presenting audience and market insights. You’ll help craft sales narratives, support campaign reporting, and contribute to data-led strategies that enhance client relationships. This is an ideal role for someone looking to develop expertise in media research and commercial storytelling in a fast-paced environment.
Key Responsibilities and Accountabilities
- Sales Support & Storytelling: Provide insights and sales materials to strengthen pitches and proposals.
- Campaign Effectiveness: Conduct post-campaign analysis, build campaign effectiveness studies for key commercial partners, create case studies, and demonstrate advertising ROI.
- Lead Generation: Identify opportunities using audience insights, market data, and emerging trends.
- Collaboration: Work with shared services and the data team to integrate first-party data and ensure commercial strategies align with broader business objectives.
- Research & Reporting: Use tools like TGI, PAMCo, Ipsos, and first-party data sources to deliver relevant insights.
Expected Behaviours
- Continuous improvement – works in a smart, flexible, and focussed way, is curious, open to change and suggests ideas for improvements to the way things are done.
- Building capability – keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
- Quality service – delivers high quality and efficient service and takes account of the diverse client needs and requirements when looking at ways to improve service quality.
The Standard Values
- Trust: Fair. Honest. Accurate. From our reporting to how we conduct our relationships, trust is in our DNA.
- Diversity: We are London – the most diverse city in the world. Our commitment is to represent our city with a team and through content that reflects our readers.
- Innovation: Ideas are our currency. In a city that is always evolving we embrace and drive change across all our platforms, within our team and as a business.
- Collaboration: We’re in this together – as colleagues, stakeholders, and citizens of our great capital. Teamwork is key to our success – inside and outside of the building.
- Resilience: Through every one of history’s landmark moments The Standard has responded and delivered. We’re proud to be a news brand with a powerful legacy – and a focus on the future.
Diversity Statement: our commitment to diversity and inclusion
At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all. Teamwork is key to our success. We want all our people to feel like they belong and that their voices matter.
If you need any assistance or adjustments during the process, please contact us.
Insight Executive employer: The Standard
Contact Detail:
The Standard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Executive
✨Tip Number 1
Familiarise yourself with the media research tools mentioned in the job description, such as TGI, PAMCo, and Ipsos. Having a solid understanding of these tools will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive insights in previous roles. Be ready to discuss specific projects where your insights led to improved campaign effectiveness or sales strategies.
✨Tip Number 3
Network with professionals in the media industry, especially those who work in insights or analytics. Engaging with them can provide you with valuable insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss how you can contribute to the collaborative culture at The Standard. Think of examples from your past experiences where teamwork led to successful outcomes, as this aligns with their emphasis on collaboration.
We think you need these skills to ace Insight Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Insight Executive position. Familiarise yourself with the skills mentioned in the job description, such as experience in media insights and proficiency in tools like TGI and PAMCo.
Tailor Your CV: Customise your CV to highlight relevant experience in commercial media insight teams. Emphasise your analytical skills and any specific projects where you've successfully delivered data-driven insights that enhanced advertising pitches or campaign effectiveness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media research and storytelling. Use specific examples from your past experiences to demonstrate how you can contribute to The Standard's goals, particularly in driving revenue growth through audience insights.
Showcase Collaborative Skills: In your application, mention instances where you've worked collaboratively across teams. Highlight your ability to integrate data and insights into broader business strategies, as this is crucial for the role at The Standard.
How to prepare for a job interview at The Standard
✨Know Your Tools
Familiarise yourself with media research tools like TGI, PAMCo, and Ipsos. Be prepared to discuss how you've used these tools in past roles to derive insights and support sales strategies.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical abilities. Prepare examples of how you've interpreted data to create compelling narratives that have driven revenue growth or improved campaign effectiveness.
✨Prepare for Collaboration Questions
Since collaboration is key in this role, think of instances where you've successfully worked across teams. Highlight your ability to integrate insights from various sources to enhance commercial strategies.
✨Craft a Compelling Sales Narrative
Practice presenting a sales pitch using data-driven insights. This will showcase your storytelling skills and your understanding of how to strengthen advertising proposals with actionable insights.
