Senior Sales Manager, Groups & Events · £Competitive + Bonus + Company Benefits · Full Time · Kings Cross · International Travel
London sets the perfect stage for The Standard’s first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels.
Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city. With 266 guestrooms ranging from cosy rooms to terraced suites overlooking St Pancras, alongside a constant programme of cultural happenings, the hotel has become both a neighbourhood fixture and an international destination.
Our restaurants, bars and rooftop terraces are legendary. From Isla’s garden setting to Double Standard’s vibrant energy, Decimo’s skyline dining and Sweeties’ late-night scene, our venues create a high-volume, multi-outlet operation that runs from early morning through to late night. Together, these spaces position The Standard, London as one of the city’s most exciting destinations for groups, events, celebrations and brand experiences.
We are now looking for an experienced and commercially driven Senior Sales Manager, Groups & Events who will embody our Anything but Standard ethos and lead the continued growth of our Groups and Events segments.
As our Senior Sales Manager, Groups & Events, you will work in partnership with our Director of Sales and Director of Events to strategically grow and develop our Group and Event business. You will be responsible for driving performance, increasing market share and contributing directly to total revenue through a proactive and structured sales approach, with a primary focus on Groups and Events.
You will take ownership of a portfolio of high-value, high-producing accounts across corporate, agency, fashion, creative industries, luxury brands and private clients. Alongside managing and developing existing relationships, you will proactively identify new opportunities and expand our presence across key domestic and international markets.
Strong business development skills are essential. You will design and execute targeted prospecting plans, source and convert large and complex bookings, and maintain a strong forward pipeline with accurate forecasting and disciplined follow up.
Representing The Standard in market, you will build and maintain strong relationships with agencies, corporate bookers, production companies, and key industry partners. The role will involve client entertaining, site inspections, networking events and, where required, international travel.
As the senior contact for Groups and Events, you will oversee the full lifecycle for new business from enquiry and negotiation through to contracting and post-event follow up. You will ensure seamless collaboration with the F&B and Operations teams, remain engaged throughout the client journey, and secure repeat and incremental business through consistent relationship management.
You will also work closely with Revenue, Marketing and Operations to align pricing, segmentation and need period strategies, contributing to forecasting, reporting and overall commercial planning.
Do you have what it takes to be our Senior Sales Manager, Groups & Events at The Standard, London...
Prior experience in a senior proactive Group & Event Sales or MICE Sales role within the 4 or 5-star London market is essential. A background within a lifestyle Hotel or Venue, boutique or design-led brand would be highly advantageous.
• In addition to this you may also have….
• A minimum of 5 years’ Group & Event Sales experience within the London market
• A proven track record of handling large, complex, high-value bookings from lead generation through contracting and post-event follow up
• Strong experience across the London Groups, Meetings & Events market, including corporate, social, agency, fashion, creative/brand activations and venue buyouts
• Strong proactive business development skills with demonstrated success generating new revenue
• An established network of key London and international industry contacts
• Experience working with multi-outlet F&B operations and non-traditional event spaces
• Strong commercial acumen and the ability to interpret market demand and booking pace
• Experience producing sales reports and managing pipelines
• Proficiency in Opera PMS, CRM systems and major RFP platforms (Lanyon, HRS), along with strong Microsoft Office skills. Prior use of Envision would be an advantage
If you believe you have what it takes to elevate our Events segment and contribute to the continued success of The Standard, London, we would love to hear from you.
All applicants must be eligible to live and work in the United Kingdom. Documented evidence of eligibility will be required from candidates prior to commencing employment.
- Bonus Scheme
- International Travel
- Business & Personal Travel Insurance
- Meals on duty
- 28 Days Holiday rising to 33 days with service
- Pension Scheme
- Life Assurance (4 x Annual Salary)
- Medical Assistance (including online GP and Physio)
- Employee Assistance Programme with Well-being service
- Membership to Headspace Meditation app
- Discount platform including GYM
- Worldwide Travel Discounts via The Standard Advantage platform
- Employee & Family Rates across all Standard and Hyatt properties world wide
- Growth and Development opportunities internationally with Hyatt
- In-house Experience Programme
- F&B Discounts ranging from 25-50%
- Recruitment Referral Bonus up to £1,000
- Tuition Aid Scheme & subsidised training
- Season Ticket Loan & Bike 2 Work Scheme
- Social Committee with regular monthly social activitiesBonus Scheme
- International Travel
- Business & Personal Travel Insurance
- Meals on duty
- 28 Days Holiday rising to 33 days with service
- Pension Scheme
- Life Assurance (4 x Annual Salary)
- Medical Assistance (including online GP and Physio)
- Employee Assistance Programme with Well-being service
- Membership to Headspace Meditation app
- Discount platform including GYM
- Worldwide Travel Discounts via The Standard Advantage platform
- Employee & Family Rates across all Standard and Hyatt properties world wide
- Growth and Development opportunities internationally with Hyatt
- In-house Experience Programme
- F&B Discounts ranging from 25-50%
- Recruitment Referral Bonus up to £1,000
- Tuition Aid Scheme & subsidised training
- Season Ticket Loan & Bike 2 Work Scheme
- Social Committee with regular monthly social activities
Senior Sales Manager, Groups & Events in London employer: The Standard, London
The Standard London is an exceptional employer that thrives on a vibrant and dynamic work culture, making it an ideal place for those looking to grow in the hospitality industry. With world-class development programmes, generous benefits including 28 days of holiday rising to 33, and opportunities for international career advancement, employees are supported both personally and professionally. Located in the heart of King's Cross, this iconic hotel not only offers a unique culinary experience but also fosters a sense of community among its diverse team members.
