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- Tasks: Lead a dynamic sales team to drive revenue growth and inspire high performance.
- Company: Join The Standard, a vibrant lifestyle hotel in the heart of London.
- Benefits: Competitive salary, bonuses, and exciting company perks including international travel.
- Why this job: Be part of a creative culture that values innovation and strategic thinking.
- Qualifications: Proven sales leadership experience with a flair for strategy and market insight.
- Other info: Opportunity to shape the future of a flagship hotel in a bustling city.
The predicted salary is between 43200 - 72000 £ per year.
London sets the perfect stage for The Standard’s first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels. Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design-led, culture-driven, activation-heavy philosophy to the heart of the city. With 266 guestrooms ranging from snug Cosy Cores to terraced suites with outdoor bathtubs overlooking St Pancras Station. A constant programme of Happenings, from DJs and brunches to live music and cultural panels, the hotel has become both a neighbourhood fixture and an international destination.
Our Restaurants, Bars, and Rooftop terraces are legendary, and The Standard is known worldwide for nightlife and culturally relevant dining. Isla offers seasonal, produce-led menus on a serene garden terrace; Double Standard pairs American diner spirit with British pub classics; The Rooftop serves cocktails and pizza with panoramic London views; and Decimo brings bold Mexican Spanish cooking, mezcal, and skyline views via our iconic red-pill lift. Together, these venues create a complex, high-volume, multi-outlet operation running from early morning through late night, welcoming hotel guests, London locals, and international visitors alike.
In London, The Standard’s signature mix of playful, sophisticated, and unexpected hospitality continues to evolve, rooted firmly in the culture and energy of the city. We are now looking for a commercially astute, strategic and culturally connected Director of Sales who will embody our Anything but Standard ethos and lead the next chapter of revenue growth for our London flagship.
Your role: As our Director of Sales, you will work in close partnership with our General Manager, Executive Committee and Global Sales teams to lead and evolve the Sales function at The Standard, London. You will oversee a team of proactive Sales Managers across Corporate, Groups, MICE, Entertainment and Leisure segments, providing clear direction, coaching and accountability to ensure individual and collective targets are achieved. You will set the pace, define the strategy and inspire a high-performance culture that reflects both commercial discipline and creative flair.
Working alongside the Director of Revenue, you will play a key role in defining and delivering the annual revenue budget, contributing to pricing strategy, segmentation, need period focus and market share growth. You will translate business intelligence and market data into actionable sales plans that drive ADR, RevPAR and total.
Sales Director in London employer: The Standard, London
Contact Detail:
The Standard, London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to former colleagues. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. We want to see how you fit into our Anything but Standard ethos. Think about how your experience aligns with our dynamic environment and be ready to share specific examples.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your pitch. We’re looking for someone who can inspire and lead, so show us your passion and confidence during the interview process.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in our minds as we make our decision.
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see how your passion for sales and hospitality aligns with our Anything but Standard ethos. Share specific examples of your past experiences that demonstrate your love for the industry!
Tailor Your CV: Make sure your CV is tailored to the Sales Director position. Highlight relevant experience and skills that match the job description. We’re looking for someone who can lead a team and drive revenue growth, so don’t be shy about showcasing your achievements in these areas!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for The Standard. Use it to connect your background with our values and the specifics of the role. We love a good story, so share how your journey has prepared you for this exciting opportunity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team at The Standard!
How to prepare for a job interview at The Standard, London
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of ADR, RevPAR, and market share growth. Be ready to discuss how you've used these metrics in past roles to drive revenue.
✨Showcase Your Leadership Style
You'll be overseeing a team of Sales Managers, so it's crucial to convey your leadership approach. Prepare examples of how you've inspired teams, set clear goals, and fostered a high-performance culture in previous positions.
✨Understand the Brand
Familiarise yourself with The Standard's ethos and unique offerings. Be prepared to discuss how you can embody the 'Anything but Standard' philosophy in your sales strategies and how you would leverage the hotel's dynamic lifestyle appeal to attract clients.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you've encountered in sales and how you overcame them. This will show your strategic thinking and ability to adapt in a fast-paced environment.