Senior Group Sales Manager

The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels. Set in King’s Cross within the hotel’s iconic brutalist building, The Standard brings its design‑led, culture‑driven, activation‑heavy philosophy to the heart of the city. With 266 guestrooms ranging from snug Cosy Cores to terraced suites with outdoor bathtubs overlooking St Pancras Station, the hotel has become both a neighbourhood fixture and an international destination.

We are now looking for an experienced and commercially driven Senior Group Sales Manager who will embody our Anything but Standard ethos and lead the continued growth of our Groups segment.

Your role

• You will work in partnership with our Director of Sales and Assistant Director of Sales to strategically lead and grow our Groups (Rooms) business.
• You will be responsible for driving performance, strengthening market share, and contributing directly to room revenue and ADR through a focused and proactive sales strategy.
• You will take ownership of a portfolio of high‑value, high‑producing accounts across corporate, fashion, creative industries, luxury leisure, and agency markets.
• You will proactively identify new opportunities and expand our presence across key domestic and international feeder markets.
• You will design and execute structured prospecting plans, source and convert large and complex group opportunities, and maintain a healthy forward pipeline with accurate forecasting and disciplined follow up.
• You will build and maintain strong relationships with corporate bookers, agencies, TMCs, DMCs, production companies, and key industry partners.
• The role will involve client entertaining, site inspections, industry events, and where required, travel to promote both The Standard, London and the wider brand.
• You will also work closely with Revenue, Marketing, and Operations to align pricing, segmentation, and need period strategies, contributing to forecasting, reporting, and overall commercial planning.

Do you have what it takes?

• Prior experience in a Senior Group Sales role within the 4 or 5‑star London market is essential.
• A minimum of 5 years’ Group Sales experience within the London market.
• A proven track record of handling large, complex, high‑value group bookings from lead generation through contracting and post‑event follow up.
• Exceptional knowledge of the London Groups (Rooms) market across corporate, fashion, creative, agency, and luxury leisure segments.
• Strong proactive business development skills with demonstrated success generating new revenue.
• An established network of key London and international industry contacts.
• Strong commercial acumen and the ability to interpret market data and booking pace.
• Experience producing monthly sales and performance reports.
• Knowledge of Opera PMS, CRM systems, and RFP platforms (experience with Envision is beneficial).

If you believe you have what it takes to elevate our Groups segment and contribute to the continued success of The Standard, London, we would love to hear from you!

Benefits Include:

• Pension Scheme
• Life Assurance
• Employee Rates across all participating Hyatt and Standard properties
• In‑house Experience Programme
• F&B Discounts ranging from 25-50%
• Recruitment Referral Bonus up to £600 gross
• Tuition Aid Scheme
• Season Ticket Loan & Social committee with regular social activities
• Medical Assistance (including online GP and Physio)
• Employee Assistance Programme with Well‑being service