Senior Client Executive

About the Group

The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates. Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don't conform to category norms. Since they can't out-spend their competition, disruption is the safest move they can make. The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They're powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it. Our clients share three common yet exciting challenges which define everything we do as an agency: Consumer - customer acquisition is key to their success Company - they are highly ambitious and built lean Category - they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category

What you'll be doing

You'll demonstrate excellent account management skills, establishing yourself as the day-to-day lead for your clients' business and building a deep understanding of them so you and the team can deliver on our reputation of consistently exceeding client expectations. You'll own day-to-day client facing reports, in-campaign optimisation and post-campaign analysis. Your research and strategic media planning skills will shine through. You will interrogate client briefs and contribute research to support the planning process from briefing through to campaign evaluation (this may include competitor analysis/audience reporting) to significantly contribute to high-quality innovative and creative responses. You'll like working with data - championing our in-house MINT platform to generate insight, informing planning, and reporting to clients. You'll have excellent commercial awareness, both in terms of client and agency commercial pressures as well as keeping up to date on industry news and 'what's new' in the media world. You'll bring positivity, be a team player and have a 'What's Possible' attitude. Over time you will confidently discuss potential cross-sell of other What's Possible Group channels, and identify new opportunities within the 'Now, New, What's Possible' framework You'll be an approachable resource in strategy, cross channel planning, exploration, and measurement, who the rest of the agency can speak to in order to get help and advice on other clients

What you’ll bring to the role

• Strong & established experience of working in the advertising/marketing industry, you may have worked in a Brand or Performance environment
• Experience of delivering great presentations to clients and internal stakeholders
• Experience interpreting both soft and hard data with actionable recommendations
• Good experience using UK media planning tools such as TGI/Touchpoints, Addynamix and Google Insight Tools
• Multi-tasking skills, working to deadlines across multiple projects
• Managing & supporting the development of junior team-members
• Experience of working with external agencies (Creative/BTL/PR)
• Experience and/or knowledge with behavioral patterns and a general curiosity in the world around you is hugely

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