Senior Media Executive in West Malling

About the Group

The world is obsessed by small start‑ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start‑up stage but are worlds away from the slow‑paced nature of large corporates. Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win.

Role Overview

We are looking for a dynamic and results‑driven Senior Exec to join our Out‑of‑Home (OOH) and Print Media team. This role is a fantastic opportunity for a mid‑level professional who is ready to take ownership of OOH and Print Media campaigns as part of integrated, multi‑channel media strategies. The role will primarily focus on OOH, but there will be a need to run Print campaigns – around an 80:20 split.

As a Senior Exec, you’ll be hands‑on in media planning, buying and campaign management of OOH campaigns whilst also controlling Print‑led campaigns which include magazines, newspapers and direct mail. You’ll collaborate closely with clients, internal teams and media partners to ensure campaigns run smoothly, are delivered on time and within budget, and contribute meaningful performance insight.

Key Responsibilities

• Manage client communication, delivering against specific business outcomes and ensuring campaign success against any given brief.
• Plan, execute and manage the planning and delivery of OOH campaigns including but not limited to roadside, rail and underground. Also, plan, execute and manage Print Media campaigns across door drops, direct mail, magazines and newspapers (both inserts and press). Ensure all campaigns are delivered on time, within budget, and meet agreed performance objectives.
• Act as an OOH expert, with deep knowledge across all aspects of the channel, advising the team and wider business on the most effective solutions to meet client objectives and budgets.
• Act as the day‑to‑day contact for clients, understanding their objectives and advising on OOH and Print Media opportunities. Ensure activity is aligned with wider marketing goals and contributes to integrated, multi‑channel media strategies.
• Work closely with vendors, publishers and OOH media owners to secure placements, negotiate rates, manage bookings and ensure high‑quality delivery of media buys across all channels.
• Monitor campaign delivery and performance across OOH and Print activity, analyse data and provide clear, actionable reporting. Use insights to inform optimisations and future planning recommendations.
• Actively negotiate the very best media space and rates driving added value with media owners, ensuring strong commercial outcomes and continual optimisation of client spend.
• Collaborate with internal teams including creative, digital and client services to deliver integrated media solutions, ensuring OOH and Print activity complements other channels within broader media plans.
• Oversee campaign budgets across OOH and Print activity, ensuring effective use of client spend and delivering cost‑efficient, well‑managed media plans.
• Support the development and presentation of new business pitches and proposals, contributing channel insight, audience recommendations and campaign details.
• Stay up to date with industry trends, innovation and best practice across OOH and Print media, proactively identifying opportunities to test, learn and enhance campaign effectiveness.

Who You Are

• Media Savvy: You have a strong understanding of the UK Print and OOH media landscape, with hands‑on experience in planning, buying and managing Print and OOH campaigns.
• Relationship Builder: You enjoy working with a team, clients, suppliers and external partners, building strong, collaborative relationships, and ensuring everyone is working towards common goals.
• Organised & Detail‑Oriented: You can manage multiple projects and deadlines simultaneously, ensuring all campaigns are delivered with precision and care.
• Analytical Thinker: You’re confident with data and able to translate campaign performance metrics into actionable insights.
• Proactive: You’re always on the lookout for ways to optimise campaigns and deliver better results, and you’re not afraid to suggest new ideas or approaches.

Working Conditions

A minimum of 3 days per week in the office. May require some travel to meet with clients or attend industry events on an ad‑hoc basis.

Benefits

We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive. We work a 9‑day fortnight, meaning staff have every other Friday off! We offer all our employees share options, and we’ve built a benefits package that invests in our employees’ long‑term personal and professional growth and wellbeing.

Equal Opportunities

The What’s Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age as we seek to recruit the very best at The What’s Possible Group from a diverse talent pool. If you require flexible working options, please still get in touch and we’ll be as accommodating as we can.