Digital Planning Director

Digital Planning Director

Full-Time 70000 - 90000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead digital media planning and drive growth for key clients in a dynamic environment.
  • Company: A forward-thinking agency dedicated to empowering entrepreneurial brands.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Join a vibrant team focused on creativity and collaboration.
  • Why this job: Shape innovative strategies and make a real impact in the digital marketing landscape.
  • Qualifications: Experience in digital media planning and strong client management skills.

The predicted salary is between 70000 - 90000 £ per year.

About The Group We are built exclusively for marketers at entrepreneurial brands.

Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises.

They are fighting larger, more established competitors and know they need to think and behave differently to win.

The marketers leading these brands are innovative, resourceful, moving at pace and in all‑out growth mode.

Role Overview As a Digital Planning Director, you will shape our approach to digital media planning, evolving our proposition and delivering it to clients to drive meaningful growth for both the online team and the wider agency.

You will own the growth and development of a group of key clients, act as senior contact and escalation point, and partner with the Head of Department to define the agency's approach to digital planning.

Key Responsibilities Plan and communicate cross‑channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.

Lead integration of digital media into broader ATL and communications strategies.

Act as senior client contact and escalation point for key accounts.

Identify actionable insights across campaign activation, build and present insights to inform future plans.

Independently manage and grow GP through client and product development.

Own forecasting and reporting across agreed clients and channels, overseeing bookings and financial performance.

Help define the agency digital planning approach, building solutions that better meet entrepreneurial brand needs.

Embed planning principles and best practice across the team.

Lead the online video, display and digital audio team in partnership with the Head of Digital.

Lead supplier relationships across CTV, online video, online display, digital audio and Tik Tok.

Play a leading role in new business and pitches, progressing to senior digital activation lead.

Work with the Commercial

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Contact Details:

The Specialist Works | B Corp Recruitment Team

We think you need these skills to ace Digital Planning Director

Digital Media Planning
Cross-Channel Strategy
Client Relationship Management
Data Analysis
Forecasting
Reporting
Campaign Activation