At a Glance
- Tasks: Lead digital media planning and drive growth for key clients in a dynamic environment.
- Company: A forward-thinking agency dedicated to empowering entrepreneurial brands.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a vibrant team focused on creativity and collaboration.
- Why this job: Shape innovative strategies and make a real impact in the digital marketing landscape.
- Qualifications: Experience in digital media planning and strong client management skills.
The predicted salary is between 70000 - 90000 £ per year.
About The Group We are built exclusively for marketers at entrepreneurial brands.
Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises.
They are fighting larger, more established competitors and know they need to think and behave differently to win.
The marketers leading these brands are innovative, resourceful, moving at pace and in all‑out growth mode.
Role Overview As a Digital Planning Director, you will shape our approach to digital media planning, evolving our proposition and delivering it to clients to drive meaningful growth for both the online team and the wider agency.
You will own the growth and development of a group of key clients, act as senior contact and escalation point, and partner with the Head of Department to define the agency's approach to digital planning.
Key Responsibilities Plan and communicate cross‑channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.
Lead integration of digital media into broader ATL and communications strategies.
Act as senior client contact and escalation point for key accounts.
Identify actionable insights across campaign activation, build and present insights to inform future plans.
Independently manage and grow GP through client and product development.
Own forecasting and reporting across agreed clients and channels, overseeing bookings and financial performance.
Help define the agency digital planning approach, building solutions that better meet entrepreneurial brand needs.
Embed planning principles and best practice across the team.
Lead the online video, display and digital audio team in partnership with the Head of Digital.
Lead supplier relationships across CTV, online video, online display, digital audio and Tik Tok.
Play a leading role in new business and pitches, progressing to senior digital activation lead.
Work with the Commercial
Contact Details:
The Specialist Works | B Corp ™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Planning Director
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Specialist Works | B Corp ™ are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Specialist Works | B Corp ™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Planning Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Specialist Works | B Corp ™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Specialist Works | B Corp ™:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Specialist Works | B Corp ™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Specialist Works | B Corp ™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Specialist Works | B Corp ™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Specialist Works | B Corp ™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
