At a Glance
- Tasks: Lead a team to deliver exceptional customer experiences and drive store success.
- Company: Join DFS, the UK's leading sofa retail specialist since 1969.
- Benefits: Competitive salary, bonuses, discounts, generous holiday allowance, and more.
- Other info: Embrace a culture of inclusion and community engagement with excellent career growth opportunities.
- Why this job: Make a real impact in a fun, inclusive environment while developing your leadership skills.
- Qualifications: Strong communication skills and a passion for customer experience; retail management experience is a bonus.
The predicted salary is between 30000 - 40000 £ per year.
About Us: It takes a whole lot of passion to be at the centre of what makes a house feel like home and that's just what we do at DFS. We're the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.
About the role: As a Branch General Manager, you will lead your team to deliver an exceptional customer experience while driving the success of your store and owning all financial and operational performance, from sales targets to safety and compliance. You are responsible for creating a positive, inclusive, and high-performing culture by coaching and developing colleagues, communicating clearly, and managing team schedules to support work-life balance. Success also involves continuously raising standards using customer feedback and performance data, keeping store layouts inspiring, and connecting with the local community to build long-term engagement. This role is for a strong people leader with the confidence to make decisions, motivate others, and manage change. While retail management experience is a bonus, you must possess great communication skills, a passion for customer experience, and the drive to make things happen.
Here's what we offer:
- Competitive salary plus monthly bonuses based on store turnover and KPI performances
- Car allowance
- 30% off DFS and Sofology products for yourself, discounts for friends and family plus discounts and cashback at hundreds of retailers
- Generous holiday allowance with the option to purchase additional holidays each year
- Enhanced maternity, paternity and adoption leave
- Access to a range of high street & online discounts from: Sainsbury's, ASOS, Currys PC World, IKEA, John Lewis and more
- Discounted gym and cinema memberships
- Group Pension Scheme
- Group Sharesave Scheme
- Life Assurance & Company Sick Pay
- Full comprehensive training
- Paid days to volunteer each year
What you'll be doing:
- Leading your team to deliver a seamless customer experience.
- Using customer feedback and performance data to continuously raise the bar.
- Owning your store's financial and operational performance from sales targets to safety and compliance.
- Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
- Coaching and developing your team through regular one-to-ones, training and growth plans.
- Bringing our stores to life keeping layouts inspiring and the experience consistent.
- Communicating clearly and confidently so everyone knows what's expected and why it matters.
- Connecting with your local community to truly own your town, building awareness, engagement and long-term success.
- Managing your team's schedule to ensure the right coverage while supporting work-life balance.
Our Commitment to Inclusion: DFS are committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers UK and developing leaders with Diversity in Retail. We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve.
Branch General Manager employer: The Sofa Delivery Company
At DFS, we pride ourselves on being more than just a leading sofa retail specialist; we are a community-focused employer that values passion and inclusivity. As a Branch General Manager, you will enjoy a competitive salary, generous holiday allowances, and a range of discounts, all while fostering a positive work culture that prioritises employee growth and well-being. Join us in creating inspiring customer experiences and building lasting connections within your local community.
StudySmarter Expert Advice🤫
We think this is how you could land Branch General Manager
✨Tip Number 1
Get to know the company culture! Before your interview, dive into DFS's values and mission. This way, you can show how your leadership style aligns with their commitment to creating a positive and inclusive environment.
✨Tip Number 2
Practice your people skills! As a Branch General Manager, you'll need to motivate and coach your team. Think of examples from your past where you've successfully led a team or improved customer experience, and be ready to share those stories.
✨Tip Number 3
Connect with the local community! Show that you understand the importance of building relationships in the area. Maybe even mention a local event or initiative you could get involved with to enhance DFS's presence in the community.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the DFS family and ready to make a difference.
We think you need these skills to ace Branch General Manager
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for creating a welcoming home shine through in your application. We want to see how much you care about customer experience and team culture, so don’t hold back!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Branch General Manager role. Highlight your leadership abilities and any relevant retail management experience to catch our eye.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re the perfect fit for DFS. Share specific examples of how you've led teams or improved customer experiences in the past – we love a good story!
Apply Through Our Website:To maximise your chances of being considered, make sure to apply directly through our website. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The Sofa Delivery Company
✨Know the Company Inside Out
Before your interview, dive deep into DFS's history, values, and mission. Understand what makes them the leading sofa retail specialist in the UK since 1969. This knowledge will not only impress your interviewers but also help you align your answers with their core values.
✨Showcase Your Leadership Skills
As a Branch General Manager, you'll need to demonstrate strong people leadership. Prepare examples of how you've successfully led teams, motivated others, and managed change in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Customer Experience
DFS is all about delivering exceptional customer experiences. Be ready to discuss how you've used customer feedback to improve service or how you've created a positive environment for both customers and staff. Highlight any specific strategies you've implemented in past roles.
✨Connect with the Community
Since building long-term engagement with the local community is key, think of ways you've previously connected with communities or how you plan to do so at DFS. Share ideas on community events or partnerships that could enhance the store's presence and reputation.
