Senior Paid Media Exec in Taunton

Role: Senior Paid Media Exec

Location: UK (Hybrid – Bath)

Salary Range: £27,500 – £32,750

Role & Responsibilities

• As a Senior Paid Media Exec you’ll work on all things planning and buying; making sure our client’s Paid Social and Paid Search campaigns are reaching the right people, in the right place, at the right time.
• Building and developing your own, and the agencies, approach to paid media buying. Applying original thought to build solutions to client business challenges, both with new business pitches and existing clients.
• Executing paid media campaigns to an industry-standard best practice across Paid Search and Paid Social (Google, Microsoft, Meta, TikTok, Pinterest).
• Continually optimise ad accounts to achieve the absolute best results for clients, taking into account performance across different channels
• Helping clients understand performance by reporting in a holistic, informative way.
• Contributing to the growth and structure of The Social Shepherd paid media team, assisting in training and up-skilling the wider team.
• Managing client relationships, ensuring they\’re kept in the loop of exactly what we\’re doing to optimise their performance.

Requirements

• You have hands-on experience running campaigns on Facebook Ads Manager and/or Google Ads. Exposure to other platforms including but not limited to Snapchat, Pinterest, Twitter and TikTok is preferable but not essential.
• You’ll have a minimum of 1 year of experience working with Paid Media.
• You’ll have experience running and scaling eCommerce accounts using Paid Social and/or Paid Search and an aptitude for driving business growth.
• Analysing accounts to achieve client objectives, utilising your knowledge, creativity, problem-solving and evaluation of results.
• Confidence with numbers and data analysis.
• Experience with Google Analytics, Looker Studio and Tag Manager are all highly preferred, but proficiency in every platform isn’t essential.
• Curious and adaptable: it’s a fast-moving industry, and products change and adapt weekly. You must be happy with keeping up to date with changes and learning about how they may impact our output.