At a Glance
- Tasks: Lead our Influencer team and shape strategies for exciting campaigns.
- Company: Award-winning social-first agency with a vibrant, collaborative culture.
- Benefits: Hybrid work model, flexible hours, enhanced maternity/paternity, and health perks.
- Other info: Diverse and inclusive workplace with clear career progression opportunities.
- Why this job: Join a dynamic team and drive growth in the creator economy.
- Qualifications: 6+ years in influencer marketing and strong leadership skills.
The predicted salary is between 50000 - 58000 £ per year.
We’re a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth. Having recently won Best Large Social Agency in the UK and continued growth, we’re now looking to take on our next member of the flock to enhance our Influencer team! Our service offering includes Social, Influencer, Paid, and Creative. We’re a team of 70+ across London, Bath, New York, and Miami, with big ambitions to continue to drive growth and be the leading full-service Social agencies in the world.
First of all, here are some important things…
- Work From Home: We operate a hybrid model where team members come to the office 3 days a week and WFH 2 days a week – although there is the option to work from the office more if you prefer. Our team loves working collaboratively, but also likes the option and balance of working from home.
- Benefits Package: Enhanced maternity and paternity. Collaboration with Bupa grants you access and savings to a spectrum of health services. Additional day off for your birthday. Kickstart a healthier commute with our cycle-to-work scheme.
- Flexible hours: Some people are early birds, and others like to start later. We allow people to set their own times, with some starting at 8 am and finishing up earlier. We trust our team to get their work done on their schedule.
We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of their race, ethnicity, sexual orientation, religion, age, gender, or disability status. We want to support diverse and inclusive work environments and are actively looking for people who share our values.
Role & Responsibilities
We’re looking for an Influencer Director to lead our Partnerships team, which covers both Influencer and UGC teams. It’ll be the most senior role within our Influencer department, providing the person who joins us with a clear path of progression toward Head of Influencer. This role will report directly to the Head of Social and will line‑manage an Influencer pod and a UGC pod. This includes various responsibilities such as:
- Oversee the strategic approach to our clients across both Influencer and UGC.
- Lead on all new business pitches, crafting strategies and stories that resonate with potential clients.
- Train, nurture and coach the team to upskill their knowledge and capabilities.
- Act as a senior point of contact for our clients, ensuring our work consistently exceeds expectations.
- Work with our finance team to understand the department P&L.
- Hire new team members and shape the team structure, as we see continued growth.
What We’re Looking For
- Someone who’s got opinions and ideas on how best to approach Influencer/creator marketing in 2026.
- Entrepreneurial spirit: it’s your opportunity to lead a department, get close to the P&L, drive new business growth, and hire the team you want to build around you.
- 6+ years’ experience in influencer marketing or a relevant social media role.
- A genuine passion for the creator economy and a commitment to staying ahead of trends.
- Proven track record of delivering high‑quality campaigns and BAU activity.
- Strong relationship‑building skills with influencers, talent managers, and agents.
- Creative and data‑driven, with the ability to turn insights into strategies.
- Confident communicator, highly organised, and able to lead a team.
- Collaborative mindset, working seamlessly with colleagues across disciplines.
- Good understanding of other social specialisms (organic, paid, creative).
£50,000 to £58,000 (depending on experience).
Questions Please email jack@thesocialshepherd.com or message directly.
Influencer Director employer: The Social Shepherd
The Social Shepherd in Bath is an exceptional employer that fosters a vibrant and collaborative work culture, perfect for creative minds looking to thrive in social media. With a focus on personal and professional growth, employees enjoy flexible working arrangements and unique perks that enhance their overall experience. Join a team where your creativity is valued, and your contributions make a real impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Social Shepherd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Social Shepherd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Social Shepherd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Social Shepherd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Social Shepherd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Social Shepherd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Social Shepherd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Social Shepherd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Social Shepherd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Social Shepherd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.