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- Tasks: Lead social commerce strategies and drive revenue growth for top brands on TikTok Shop.
- Company: Join The Social Shepherd, a leading social-first agency in the UK and US.
- Benefits: Competitive salary, bonus scheme, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of social commerce and shape the future of TikTok Shop.
- Qualifications: 5-8+ years in social commerce with proven success in client relationships and strategy.
The predicted salary is between 52000 - 60000 £ per year.
About Us - The Social Shepherd
We're one of the leading Social-first agencies in the UK and US, helping global brands, household names, and high-growth scale-ups accelerate their business growth. We’re a team of 70+ across London, Bath, New York & Miami, with big ambitions to be one of the leading Social Commerce agencies worldwide, alongside our other key service areas including Organic Social, Paid, Creative & Influencers.
The Role & Key Responsibilities
We’re looking for a commercially driven senior member to play a pivotal role in scaling our Social Commerce and TikTok Shop offering. Reporting into the Head of Social Commerce, you will act as a senior leader within the team- owning key client relationships, shaping strategy, and driving revenue growth across a portfolio of brands. This is a highly strategic and client-facing role, working directly with senior stakeholders and C-level decision makers to position TikTok Shop as a core revenue channel within their business. You will combine deep platform expertise with strong commercial acumen, leading both the strategic direction and operational excellence of client programmes.
- Act as the senior strategic lead across a portfolio of TikTok Shop clients, building trusted relationships with C-level stakeholders
- Define and deliver best-in-class social commerce strategies that drive GMV growth, profitability and long-term client value
- Own commercial performance across accounts, including revenue and ROI
- Lead new business opportunities, including pitches, proposals and the development of scalable commercial models
- Oversee end-to-end TikTok Shop operations, ensuring excellence across storefronts, product merchandising, campaigns and trading moments
- Drive creator and affiliate strategies, building scalable programmes that deliver consistent, measurable revenue impact
- Identify and unlock growth opportunities across organic content, paid and live shopping
- Establish and optimise processes, frameworks and test-and-learn programmes to continuously improve performance
- Collaborate cross-functionally with Paid, Creative, Influencer and Strategy teams to deliver integrated, full-funnel campaigns
- Support and mentor team members, contributing to the build and scale of a high-performing Social Commerce function
- Act as a leader internally and externally, keeping the agency and clients ahead of TikTok Shop trends and developments
- Contribute to marketing, events and thought leadership to position the agency as a leader in TikTok Shop
Skills & Experience
- 5-8+ years’ experience in social commerce, eCommerce, digital or influencer marketing, with a strong commercial track record
- Proven, hands-on experience with TikTok Shop (agency, brand or platform side), including trading, optimisation and creator ecosystems
- Experience working with senior stakeholders and confidence presenting to C-level decision makers
- Strong commercial acumen with the ability to manage revenue targets, forecasts and performance metrics (GMV, CVR, ROI)
- Deep understanding of content, creators and paid media within a commerce context
- Experience leading or mentoring team members in a fast-paced environment
- Highly analytical, with the ability to turn data into clear strategic actions
- Entrepreneurial mindset, comfortable building new processes, products and ways of working
Compensation: £52,000-£60,000 DOE + competitive bonus scheme
Director of Social Commerce in City of London employer: The Social Shepherd
Contact Detail:
The Social Shepherd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Social Commerce in City of London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, make sure to highlight your experience with TikTok Shop and social commerce. Share specific examples of how you've driven revenue growth or improved client strategies – it’ll show you mean business!
✨Be Ready for the Pitch
If you land an interview, treat it like a pitch! Prepare a mini-presentation on how you would approach their social commerce strategy. This not only showcases your skills but also demonstrates your enthusiasm for the role.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Director of Social Commerce in City of London
Some tips for your application 🫡
Show Your Passion for Social Commerce: When writing your application, let your enthusiasm for social commerce shine through! We want to see how you can bring your unique perspective and experience to the table, especially when it comes to TikTok Shop and driving revenue growth.
Tailor Your Experience: Make sure to highlight your relevant experience in social commerce, eCommerce, or influencer marketing. We’re looking for someone with a strong commercial track record, so don’t be shy about showcasing your achievements and how they relate to the role!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, we’re busy folks, so make it easy for us to see why you’re the perfect fit!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at The Social Shepherd!
How to prepare for a job interview at The Social Shepherd
✨Know Your TikTok Shop Inside Out
Make sure you’re well-versed in TikTok Shop’s features and functionalities. Familiarise yourself with recent trends, successful case studies, and how brands are leveraging the platform for social commerce. This will show your deep platform expertise and help you engage meaningfully with the interviewers.
✨Showcase Your Commercial Acumen
Prepare to discuss your past experiences where you’ve driven revenue growth or improved ROI. Be ready to share specific metrics and outcomes from your previous roles. This will demonstrate your strong commercial acumen and ability to manage performance metrics effectively.
✨Build Relationships with C-Level Stakeholders
Think about examples from your career where you’ve successfully built relationships with senior stakeholders. Prepare anecdotes that highlight your ability to communicate effectively and influence decision-making at the highest levels. This is crucial for a role that involves client-facing responsibilities.
✨Emphasise Your Leadership Skills
As a senior member of the team, you’ll need to mentor others and lead initiatives. Be prepared to discuss your leadership style and provide examples of how you’ve supported team members in a fast-paced environment. This will show that you can contribute to building a high-performing Social Commerce function.