Director of Membership in Glasgow

Your mission as Glasgow's new Director of Membership is to drive growth, retention, engagement, and satisfaction across our new Membership product as well as Meetings & Events (M&E) and co‑working. The role requires strength and skill in community strategy and activation, driving member experience and team leadership. You’ll lead a team dedicated to delivering exceptional experiences that go beyond the product and services.

Your approach is member‑centric and marketing‑savvy, blending strategic insight with creative execution to build a thriving local community. From high‑impact events to curated member moments, you create opportunities for meaningful connection both inside and outside of the hub. You serve as the key link between the Support Hub and your local hub—translating global strategies into localized experiences that reflect the needs and energy of your community. You’re also the link between the community of Glasgow and your hub, with a strong network in the city. You will report into the General Manager and also be part of the Senior Management of The Social Hub Glasgow.

Success is measured by:

• Membership growth, retention, and increased customer lifetime value (CLV)
• High member satisfaction (NPS), engagement, and advocacy
• Revenue performance across all Membership, Co‑working, and M&E products

This role works with a wide range of cross‑functional stakeholders, including leaders from both the local team and the support hub. It’s not your traditional 9‑5!

What You’ll Do:

• Develop and execute a community strategy that includes curated events and activations to drive growth and foster engagement and connection.
• Be the representative of Membership at The Social Hub Glasgow in the local community, connecting with engaging local businesses, potential partners, and other relevant groups.
• Drive high NPS and customer satisfaction scores throughout the member lifecycle: onboarding, engagement, referrals, retention, and off‑boarding.
• Actively engage with members and potential new members, staying close to the pulse of the community in and out of the hub.
• Design and deliver growth, retention, and engagement strategies for Membership, M&E, and Co‑working.
• Work closely with the support hub team to localise and implement global membership initiatives and frameworks.
• Meet and exceed budgets for Membership, M&E, and workspace products.
• Analyse membership and engagement data to optimise strategies and deliver measurable business improvements.
• Lead, develop, and inspire your teams (Membership, Coworking, and M&E) and manage the teams’ overall performance.
• Work cross‑functionally with F&B, Stay + Regional Marketing roles to drive Membership ambitions and broader The Social Hub initiatives.
• Ensure smooth daily operations and high‑quality standards across all physical spaces: co‑working, gyms, communal areas.

Who You Are:

• Previous experience in leadership and team management.
• You have at least 6+ years of experience in a Membership, Coworking or other relevant field in a fast‑paced environment.
• You have an image of future developments and see opportunities for the organisation and respond to them.
• You have a commercial drive, with a demonstrated intuition for commercial opportunities and making active use of sales opportunities.
• You build and maintain relationships with contacts while representing the brand of The Social Hub.
• You deal with stressful situations in a stress‑free manner and bring calm and a sense of ‘I’ve got this’ to every situation.
• You are able to efficiently prioritise tasks that truly matter and work in a structured, methodical, and goal‑oriented manner when preparing and carrying out those tasks.
• You always seek ways to improve collaboration and alignment between different teams, encouraging cross‑collaboration and working as one team.
• You have exceptional English communication skills; all other languages are very welcome!
• You’re legally allowed to work in the UK.

What We Offer:

• The opportunity to work at a dynamic, multi‑national company based in one of Europe’s most exciting cities.
• We’re not just another hotel—we’re a game‑changing innovator, challenging every convention and defining the future.
• The chance to learn and grow in your role with the potential for future growth.
• Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!
• A wonderful workplace to call home—full of events, fun‑loving colleagues, and all the other amazing salary and benefit stuff.

Who you are is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion, or culture. Your authenticity keeps our team diverse. Come as you are.