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- Tasks: Lead digital marketing strategy and optimise campaigns for our boutique hotel brand.
- Company: Join The Signet Collection, an award-winning family of design-led boutique hotels.
- Benefits: Enjoy competitive salary, discounted stays, and access to wellbeing resources.
- Why this job: Make a real impact in a creative role with a focus on storytelling and data.
- Qualifications: Experience in digital marketing and proficiency in analytics tools required.
- Other info: Hybrid role with excellent career growth and recognition opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We have an incredible opportunity for a Head of Digital Marketing to join our growing team at The Signet Collection, an award‑winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design‑led boutique hotels in remarkable locations — where story, soul, and style come together. From riverside beauty at The Mitre in Hampton Court, to countryside calm at The Retreat at Elcot Park or The Barnsdale, Rutland, and our newest addition, The Alfriston in the South Downs, we’re building a collection of stays with character and ambition.
Role Overview
We’re looking for a data‑savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand.
This is a full time, hybrid role working between our Support Office in Newbury, Berkshire, with occasional travel to our sister hotels across the Group.
We can offer you:
- An excellent starting salary.
- Discounted rates across our hotels and restaurants for you, family and friends to enjoy.
- Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
- Your Wellbeing Hub - from a 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want you to feel cared for at each step.
- 28 days’ holiday + birthday off (including Bank Holidays).
- Team recognition programme to celebrate your achievements.
- Referral bonus scheme for recommending top talent - earn up to ÂŁ1000.
- Complimentary team meals on shift.
- Long Service Awards - lunches for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
- Access to apprenticeships and accredited qualifications up to Level 4.
What You’ll Do:
- Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
- Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
- Manage digital campaigns end‑to‑end; from planning to execution—driving guest acquisition, retention, and conversion.
- Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
- Oversee content and storytelling across website, newsletters, and social channels, ensuring high‑quality visuals and on‑brand messaging.
- Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
- Collaborate with on‑site teams, PR, Revenue, and creative partners to deliver integrated, high‑impact digital activity across the Group.
Ready to make your mark with an award‑winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.
Compensation: Competitive salary.
Head of Digital Marketing in Newbury employer: The Signet Group
Contact Detail:
The Signet Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Newbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their brand awareness and drive revenue through innovative strategies. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our amazing team at The Signet Collection.
We think you need these skills to ace Head of Digital Marketing in Newbury
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your passion aligns with our brand's story and ambition. Share specific examples of campaigns you've led or strategies you've implemented that reflect your love for the industry.
Be Data-Driven: Since we're looking for a data-savvy marketer, make sure to highlight your experience with analytics tools like Google Analytics or PowerBI. We love numbers, so include any metrics or results from your past campaigns that demonstrate your ability to drive performance and optimise strategies.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to our brand and the role. Mention specific aspects of The Signet Collection that resonate with you and how you can contribute to our digital marketing strategy. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and it shows us you’re genuinely interested in joining our team. Plus, you’ll find all the details you need about the role and our amazing company culture there!
How to prepare for a job interview at The Signet Group
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest digital marketing trends and tools, especially those mentioned in the job description like Google Analytics and Meta Suite. Prepare to discuss how you've used data to drive successful campaigns in your previous roles.
✨Showcase Your Creativity
The Signet Collection values storytelling and high-quality visuals. Bring examples of past campaigns where you’ve crafted compelling narratives or innovative content that resonated with audiences. This will demonstrate your ability to align with their brand ethos.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges in digital marketing, such as optimising a campaign for better ROI or improving user experience on a website. Think through your strategies and be ready to share your thought process.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about The Signet Collection’s current digital strategy or future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.