At a Glance
- Tasks: Lead digital marketing strategy across web, social, email, and paid media.
- Company: Join The Signet Collection, an award-winning brand of boutique hotels in the UK.
- Benefits: Enjoy competitive salary, discounted hotel stays, and access to wellbeing resources.
- Other info: Flexible working, career growth opportunities, and fun team recognition programmes.
- Why this job: Make a real impact on brand awareness and guest experiences in a creative environment.
- Qualifications: Degree-level education or proven experience in digital marketing campaigns.
The predicted salary is between 30000 - 40000 € per year.
We have an incredible opportunity for a Digital Marketing Executive to join our growing team at The Signet Collection, an award-winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design-led boutique hotels in remarkable locations — where story, soul, and style come together.
Role Overview
Reporting to the Commercial Director, we're looking for a data-savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand. This is a full time role, based from our Support Office near Newbury, Berkshire, with occasional travel to our hotels across the Group.
What You'll Do:
- Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
- Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
- Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion.
- Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
- Oversee content and storytelling across website, newsletters, and social channels, ensuring high-quality visuals and on‑brand messaging.
- Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
- Collaborate with on‑site teams, PR, Revenue, and creative partners to deliver integrated, high‑impact digital activity across the Group.
What you will bring:
- Educated to a degree level or have proven experience planning and executing 360 digital marketing campaigns.
- Good experience in managing websites using a Content Management System, WordPress or equivalent.
- Strong verbal communication skills for articulating ideas to colleagues and clients.
- Excellent written communication skills for producing high‑quality content.
- Attention to detail and accuracy.
- The ability to work independently and flexibly.
- The capacity to prioritise and work across multiple projects.
- Creative skills for contributing new and innovative ideas.
- The ability to work well under pressure and meet deadlines.
We can offer you:
- An excellent starting salary.
- Discounted rates across our hotels and restaurants for you, family and friends to enjoy.
- Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
- Your Wellbeing Hub - from a 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want you to feel cared for at each step.
- 28 days’ holiday + birthday off (including Bank Holidays).
- Team recognition programme to celebrate your achievements.
- Referral bonus scheme for recommending top talent - earn up to £1000.
- Complimentary team meals on shift.
- Long Service Awards - lunches for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
- Access to apprenticeships and accredited qualifications up to Level 4.
Digital Marketing Executive employer: The Signet Group
The Signet Collection is an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation within the hospitality industry. With a focus on employee wellbeing, we provide generous benefits including discounted stays, access to Wagestream for early pay, and a comprehensive wellbeing hub. Our commitment to professional growth is evident through opportunities for apprenticeships and accredited qualifications, making us an ideal place for passionate digital marketers to thrive in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing scene. Attend industry events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. Include case studies, analytics results, and any creative content you've produced. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their brand story and think about how you can contribute to their digital strategy. Tailor your answers to reflect their values and goals during the interview.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Make sure to highlight your relevant experience and how you can elevate our digital marketing efforts at The Signet Collection.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring creativity and data-driven insights to the table, so share examples of campaigns you've worked on that made a real impact.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your experience with tools like Google Analytics and your ability to manage digital campaigns. We love seeing how your skills align with our needs, so don’t hold back!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points where necessary and make sure to proofread for any typos or errors – attention to detail is key!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team at The Signet Collection!
How to prepare for a job interview at The Signet Group
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, like Google Analytics and Meta Suite. Be ready to discuss how you've used these tools in past roles to optimise campaigns and track performance.
✨Showcase Your Creativity
Prepare examples of innovative digital marketing campaigns you've executed. Highlight your creative skills and how they contributed to guest acquisition or retention, as this role values fresh ideas and storytelling.
✨Demonstrate Data Savviness
Be prepared to talk about how you use data to inform your decisions. Bring specific examples of how you've analysed campaign performance and adjusted strategies for better ROI, as this is crucial for the role.
✨Communicate Clearly and Confidently
Practice articulating your ideas clearly, both verbally and in writing. Since strong communication skills are essential, consider preparing a brief presentation on a past project to showcase your ability to convey complex information effectively.
