At a Glance
- Tasks: Lead digital marketing strategy and optimise campaigns for our boutique hotel brand.
- Company: Join The Signet Collection, an award-winning family of design-led boutique hotels.
- Benefits: Enjoy discounted stays, flexible working, and a comprehensive wellbeing hub.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Make a real impact on brand awareness and guest experiences in a creative environment.
- Qualifications: Degree-level education or proven experience in digital marketing campaigns.
The predicted salary is between 40000 - 50000 £ per year.
We have an incredible opportunity for a Digital Marketing Manager to join our growing team at The Signet Collection, an award-winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design‑led boutique hotels in remarkable locations — where story, soul, and style come together.
Role Overview
Reporting to the Commercial Director, we’re looking for a data‑savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand.
Where is this role?
This is a full time role, based from our Support Office near Newbury, Berkshire, with occasional travel to our hotels across the Group. Although we are open to discussing some hybrid/ flexible working for the right candidate.
What You’ll Do
- Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
- Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
- Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion.
- Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
- Oversee content and storytelling across website, newsletters, and social channels, ensuring high‑quality visuals and on‑brand messaging.
- Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
- Collaborate with on‑site teams, PR, Revenue, and creative partners to deliver integrated, high‑impact digital activity across the Group.
What You Will Bring
- Educated to a degree level or have proven experience planning and executing 360 digital marketing campaigns.
- Good experience in managing websites using a Content Management System, WordPress or equivalent.
- Strong verbal communication skills for articulating ideas to colleagues and clients.
- Excellent written communication skills for producing high‑quality content.
- Attention to detail and accuracy.
- The ability to work independently and flexibly.
- The capacity to prioritise and work across multiple projects.
- Creative skills for contributing new and innovative ideas.
- The ability to work well under pressure and meet deadlines.
We Can Offer You
- Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
- Stream access up to 40% of your pay before pay date, and save directly from your salary.
- Your Wellbeing Hub - powered by Hospitality Action, from a 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want you to feel cared for at each step.
- 28 days’ holiday.
Digital Marketing Manager in Newbury employer: The Signet Collection
The Signet Collection is an exceptional employer, offering a vibrant work culture that celebrates creativity and innovation within the hospitality industry. With a focus on employee wellbeing and growth, team members enjoy benefits such as discounted stays at our boutique hotels, flexible working arrangements, and access to a comprehensive wellbeing hub. Located in the picturesque Newbury, Berkshire, this role provides the opportunity to shape the digital landscape of a brand renowned for its unique character and commitment to premium guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Newbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their brand through data-driven strategies and innovative campaigns. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Apply directly through our website! It shows you're genuinely interested in the role and makes it easier for us to find your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Digital Marketing Manager in Newbury
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with digital strategies, analytics tools, and campaign management. We want to see how your skills align with our premium brand!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can elevate our brand. Be sure to mention specific experiences that relate to the job description.
Showcase Your Creativity:We love innovative ideas! If you've led successful campaigns or created engaging content, share those examples in your application. Show us how you can bring fresh perspectives to our digital marketing strategy.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at The Signet Collection
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, like Google Analytics and Meta Suite. Be ready to discuss how you've used these tools in past roles to drive results and optimise campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led. Highlight your role in planning, execution, and the measurable outcomes, especially focusing on guest acquisition and retention.
✨Demonstrate Your Creative Edge
Think about innovative ideas you can bring to the table. The Signet Collection values creativity, so be prepared to share fresh concepts for content and storytelling that align with their premium brand.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital strategy and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their vision.
