At a Glance
- Tasks: Drive marketing strategies and create compelling campaigns to support business growth.
- Company: Join a dynamic team at The Shore Group, a leader in B2B marketing.
- Benefits: Competitive salary, professional development, and opportunities for creative expression.
- Other info: Collaborative environment with opportunities for career advancement and skill development.
- Why this job: Make an impact by enhancing our digital presence and supporting blue-chip clients.
- Qualifications: Degree in Marketing or related field; experience in B2B marketing is a plus.
The predicted salary is between 40000 - 50000 € per year.
The Marketing Manager will help develop the Group marketing strategy and drive marketing initiatives that support business growth. This role requires a commercial marketing professional who understands B2B environments, can create compelling sector-specific campaigns, enhance our digital presence, and position The Shore Group as the preferred partner for blue-chip clients.
KEY RESPONSIBILITIES
- Support marketing strategy development aligned with Group business plan
- Conduct market analysis and competitor research to identify opportunities
- Create marketing plans with clear objectives, target audiences, and measurable outcomes
- Collaborate with Business Unit MDs to align marketing strategy with commercial needs
- Brand Development & Content Creation
- Develop and maintain consistent brand identity incorporating sector-specific requirements
- Create compelling marketing materials including brochures, case studies and digital content
- Manage brand guidelines ensuring consistent application across all touchpoints
- Develop thought leadership content positioning senior team members as industry experts
- Business Development Support & Work Winning
- Collaborate with BD team to create tender responses, proposals, and presentation materials
- Develop PQQ templates and supporting documentation that showcase Group capabilities
- Create client-specific materials and case studies that demonstrate relevant experience
- Support BD events, networking activities, and client entertainment with marketing materials
- Digital Marketing & Online Presence
- Manage Group website ensuring current content, SEO optimisation, and effective UX
- Develop and execute social media strategy across LinkedIn and other relevant platforms
- Create email marketing campaigns supporting business development and CRM
- Drive Hubspot usage and identify opportunities to improve system effectiveness
- Marketing Operations & Performance Management
- Track and report on marketing performance against key metrics and KPIs
- Maintain marketing asset library and brand resources for Business Unit teams
- Support internal communications ensuring colleagues understand Group news and updates
- Manage exhibition and event participation ensuring professional representation
PERSON SPECIFICATION
Experience & Qualifications
- Degree in Marketing, Comms, Business, or related field; CIM qualification advantageous
- Proven track record developing marketing materials that support work winning
- Experience managing multiple campaigns across different sectors or service lines
- Understanding of tender processes, PQQ requirements, and B2B sales cycles
Commercial & Strategic Skills
- Strategic thinking with ability to develop marketing plans aligned to business growth
- Strong commercial awareness to translate business strategy into effective marketing plans
- Track record working with leadership teams to develop and implement marketing plans
- Experience working with sales/BD teams to create materials that support work winning
- Understanding of ROI measurement and marketing performance analytics
Technical & Creative Skills
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) or equivalent
- Experience with CMS platforms, Google Analytics, and social media management tools
- Strong copywriting and content creation skills with ability to translate technical services
- Knowledge of SEO, PPC, email marketing, and digital campaign management
Business Acumen
- Understanding of P&L impact and ability to demonstrate clear ROI
- Commercial awareness that aligns development programmes with business strategy
- Experience translating business requirements into training and development solutions
- Ability to build business cases for training investment and secure stakeholder buy-in
Marketing Manager in Hove employer: The Shore Group
The Shore Group is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and strategic thinking are highly valued. As a Marketing Manager, you will have the opportunity to drive impactful marketing initiatives in a supportive environment that prioritises professional growth and development. With a focus on innovation and excellence, we offer competitive benefits and a commitment to employee well-being, making this an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Hove
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing materials and campaigns. This will give potential employers a taste of what you can do, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to walk in confident, ready to discuss how you can contribute to their marketing strategy and drive growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Manager in Hove
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience in B2B marketing and any specific campaigns you've run that align with our goals. We want to see how you can drive growth for us!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills can help enhance our digital presence. Be sure to mention any relevant experience with brand development and content creation.
Showcase Your Creative Skills:Since this role involves creating marketing materials, don’t shy away from showcasing your creative side. Include links to your portfolio or examples of past work that demonstrate your proficiency in Adobe Creative Suite and your copywriting skills.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at The Shore Group
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's marketing strategy and recent campaigns. Understand how they position themselves in the B2B space and be ready to discuss how you can enhance their digital presence and create compelling sector-specific campaigns.
✨Showcase Your Creative Skills
Bring examples of your previous marketing materials, like brochures or case studies, to the interview. This not only demonstrates your experience but also gives you a chance to discuss your creative process and how you ensure brand consistency across all touchpoints.
✨Understand the Tender Process
Brush up on your knowledge of tender processes and PQQ requirements. Be prepared to discuss how you've supported business development teams in the past, particularly in creating proposals and presentation materials that showcase capabilities effectively.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and KPIs. During the interview, highlight your experience in tracking marketing performance and how you've used analytics to drive decisions. This will show that you have a strong commercial awareness and can translate business strategies into effective marketing plans.
