Marketing Communications Manager - Digital in Somerset

Contract: Part time permanent, 3 or 4 days per week.

About the role:

We are looking for a skilled, creative, enthusiastic marketeer, with proven digital marketing experience, to take the Trust’s marketing and communications to the next level. We are a registered charity caring for the historic Grade 1 listed Sharpham House and Estate on the banks of the River Dart near to Totnes. We connect over 3,000 people annually with nature and foster mindfulness and well-being through our programme of retreats, mindfulness courses, public events, outdoor learning and the arts.

Our estate now embraces four retreat centres, operating all year round, together with online offers, serving a wide range of audiences and interests. Our marketing and communications are founded upon a desire to build lasting authentic relationships with our participants and to expand the range and number of people we engage. Over the last two years we have been reviewing our marketing and communications and increased the staffing resources dedicated to this area. We have worked with an external consultant and we are currently introducing a new Customer Relationship Management System (Zoho CRM), so that we are better able to understand our users and tailor our communications to be effective.

The Marketing and Communications Manager will line manage the Communications Officer and be supported by colleagues across the Trust who are responsible for programming, finance, bookings, health and safety, property management, gardening and catering. This is not a fully remote working role because we need the successful candidate to attend Sharpham at least part of each week so they can interact with colleagues.

To do this you will need to be confident in the digital realm, with an understanding of proven digital marketing techniques and experience with using customer data to tailor marketing priorities. You will need excellent communication skills and the ability to work on your own initiative, as part of a collaborative team.

The Marketing & Communications Manager will be the driving force in planning and delivering the Trust’s marketing & communications, working in tandem with the Communications Officer and Director, ensuring that we identify, understand and prioritise current and new participants, effectively target and engage them, and further raise the profile of the Trust.

• Utilise the Trust’s CRM (Zoho) to segment and prioritise customers and report on audiences for the purposes of planning marketing and communications.
• Translate the above into an annual M&C Plan, with KPIs and budgets, prioritising the Retreat programme and the marketing of external hires.
• Steward and develop the Trust brand across different locations, activities, events and media.
• Develop marketing partnerships and promotions with like-minded organisations and influencers (PR).

Data:

• Gather, visualise and present relevant and actionable data in reports (including digital data via Google Analytics).
• Set, monitor and report on KPIs (e.g. audience engagement and development, website performance, user perceptions and feedback), sharing learning and actions.
• Be responsible for GDPR and data privacy.

Communications:

• Oversee all Trust communications with our experienced Communications Officer to ensure consistency and effective prioritisation – including public/media relations, print, advertising, website, e-newsletters, social media content & dialogue.
• Liaise with management colleagues, Trustees and other staff on shaping and delivering this strategy.
• Report to and actively participate in fortnightly Management Team meetings and quarterly Programme Group meetings.

Digital Marketing:

• Oversee the wider digital strategy integrating: website, SEO, social media, Content Marketing Strategy & calendar, optimising conversion from the website/e-newsletter.
• Oversee the Trust’s website, working with an external company.
• Oversee and report on SEO and Website Analytics through an external consultant.
• Develop digital advertising linked to audience priorities.
• Monitor and report on the effectiveness of digital activity and spend.

Financials:

Line Management:

• Line manage Communications Officer, including joint prioritisation of work and supporting professional development to deliver the M&C Strategy.
• Manage the digital consultant and other external specialists as required.

Marketing related qualifications and courses:

• At least three years’ relevant experience gained in a marketing/digital marketing/communications role.
• Budget management.
• Brand management and development/delivery of marketing strategies or plans.
• Developing PR opportunities.
• Line management.
• Digital marketing – digital advertising, social media, email.
• Customer Relationship Management systems.
• Data analysis.
• Excellent communication and interpersonal skills.
• Excellent planning, organisational and admin skills.
• Strong ICT skills including website CMS.
• Good working knowledge of other relevant software – eg use of Customer Relationship Management system.
• Commitment to diversity and equality.
• Imaginative and creative.

Hours/Shift Pattern:

If the role ends up as 3 days per week then any additional resources needed will be considered such as digital consultancy. This is not a fully remote working role but The Trust will consider hybrid working where a certain amount of time is spent onsite at Sharpham each week. 148.5 / 198 hours holiday including bank holidays per annum. Pension Scheme – the Trust contributes 7% towards a staff pension scheme for eligible employees after the 6 month probationary period.

This job description is subject to the Policies and Procedures of the Sharpham Trust and all staff are required to acquaint themselves with those applicable to this post. There is a written statement on general policy regarding Health & Safety at work. Your attention is particularly drawn to this policy and you must make yourself aware of its contents.

We recognise that celebrating diversity and difference is at the core of creating healthy workplaces and we are committed to building a team that represents a variety of backgrounds and perspectives.