At a Glance
- Tasks: Lead creative marketing strategies to engage and connect with diverse audiences.
- Company: Join a passionate charity dedicated to mindfulness and sustainability at Sharpham Trust.
- Benefits: Competitive salary, flexible working hours, and a supportive community.
- Other info: Work in a beautiful setting with a friendly team and great career growth opportunities.
- Why this job: Make a real difference in promoting well-being and environmental sustainability.
- Qualifications: Proven digital marketing experience and strong communication skills required.
We are looking for a skilled, creative, enthusiastic marketeer, with proven digital marketing experience, to take the Trust’s marketing and communications to the next level. We are a registered charity caring for the historic Grade I-listed Sharpham House and Estate on the banks of the River Dart near to Totnes.
Salary is £38,025 pro rata for 3 or 4 days per week (22.5hrs to 30hrs pw, £22,815 - £30,420).
At the heart of the Sharpham Trust ethos is our desire to build a more mindful, compassionate and environmentally sustainable world. We connect over 3,000 people annually with nature and foster mindfulness and well-being through our programme of retreats, mindfulness courses, public events, outdoor learning and the arts.
In recent years the Trust has greatly expanded its activities, integrating and increasing the scope of our work. Our estate now embraces various retreat centres, operating all year round, together with online offers, serving a wide range of audiences and interests.
Our marketing and communications are founded upon a desire to build lasting authentic relationships with our participants and to expand the range and number of people we engage. Over the last two years we have been reviewing our marketing and communications and increased the staffing resources dedicated to this area. We have worked with an external consultant and we are currently introducing a new Customer Relationship Management System (Zoho CRM), so that we are better able to understand our users and tailor our communications to be effective.
The Marketing and Communications Manager will line manage the Communications Officer and be supported by colleagues across the Trust who are responsible for: programming, finance, bookings, health and safety, property management, gardening and catering.
This is not a fully remote working role because we need the successful candidate to attend Sharpham at least part of each week so they can interact with colleagues. All staff benefit from being part of the community at The Trust, an organisation which is working to create a more mindful, compassionate and sustainable world. Set in a beautiful landscape, with a warm and friendly team, a track record of success and an imaginative approach to the future, there can be few better environments to work in than at Sharpham.
About you
This is a role for someone who can see the bigger picture and is able to prioritise the best use of our resources by creating effective strategies to target, engage and develop specific audiences. To do this you will need to be confident in the digital realm, with an understanding of proven digital marketing techniques and experience with using customer data to tailor marketing priorities. You will need excellent communication skills and the ability to work on your own initiative, as part of a collaborative team. Most of all you will have a passion for communicating with people and be able to manage multiple priorities and always achieve high standards.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Sharpham Trust and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Sharpham Trust are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Sharpham Trust on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Sharpham Trust. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communications Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Sharpham Trust. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Sharpham Trust:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Sharpham Trust’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Sharpham Trust
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Sharpham Trust will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Sharpham Trust, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
