Senior Marketing Manager

Shakespeare’s Globe is looking for a Senior Marketing Manager to join our Audiences team on a permanent, full-time basis. We are committed to improving diversity and inclusion across our organisation. Don’t meet every single requirement? Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification. If you’re excited about the role but your experience or qualifications don’t perfectly align, we encourage you to apply anyway. We particularly encourage applications from underrepresented groups such as the global majority, LGBTQA+, those from a working-class background, those with a disability and neurodiverse conditions.

The role: Working closely and collaboratively with the Head of Campaigns and the other Senior Marketing Manager, the Senior Marketing Manager will develop, implement and manage effective marketing strategies and innovative campaigns for Shakespeare’s Globe’s full offering, including education and learning, theatre and performance, guided tours and cultural tourism, retail, membership and catering. They will also help drive the season marketing and the strategic direction of marketing at Shakespeare’s Globe. The Senior Marketing Manager will lead on specific campaigns - from creative planning and effective implementation to insightful evaluation - to increase engagement with Shakespeare’s Globe’s work and drive sales, delivering innovative content and impactful marketing activity that responds to shared revenue and audience targets. They will empower and support the professional development of the Marketing Officer, leading by example and identifying areas of growth.

The skills: Experience working in a performing arts venue, heritage venue or attraction, with an understanding of cultural specific marketing techniques and an enthusiasm for the work of Shakespeare’s Globe. Experience creating and implementing impactful marketing strategies using the full marketing mix to achieve specific targets and measurable ROI’s (return on investment). Strong knowledge of digital marketing and audience development strategies. Data driven with the ability to gather and present information, compile reports and make recommendations for future campaigns. Experience using CRM (customer relationship management) systems and CMS (content management systems). Strong leadership skills and line management experience, with the ability to collaborate with others to help their personal development. Excellent interpersonal skills to build close working relationships with colleagues and internal/external stakeholders. A proactive and customer-focused approach delivered within a best practice framework.

The team: The Campaigns Team is made up of the Head of Campaigns, two Senior Marketing Managers and two Marketing Officers. The Campaigns Team sits within the Marketing Team comprising of Campaigns, Content and Design, and this is part of the wider Audiences Directorate.

Shakespeare’s Globe: We celebrate Shakespeare’s transformative impact on the world by conducting a radical theatrical experiment. Inspired and informed by the unique historic playing conditions of two beautiful iconic theatres, our diverse programme of work harnesses the power of performance, cultivates intellectual curiosity and excites learning to make Shakespeare accessible for all.

• Discount in the Globe shop and onsite restaurants/cafes
• Staff discounts via My Globe perks and better Bankside Buzzcard
• Free entry to selected shows, events and activities
• Access to our free employee assistance programme and 24/7 virtual GP service
• Enhanced maternity, paternity, adoption, and shared parental leave and pay
• Season ticket loans
• Cycle to work scheme
• Enhanced employer pension contributions after 12 months service.